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Our story…

On a hike in Big Sur California back in the early 2000s I was contemplating an idea that I believed would make a useful product for marketers in the HR space. Having previously been a CMO with an HR technology company I realized that marketing departments had more strategic stuff to do (aka revenue contributing activities) than the distracting yet necessary administrative tasks of researching events to attend, finding speaking opportunities and awards to apply for, tracking down analysts and their briefing policies, maintaining media lists and their contact info (they move around - a lot!), monitoring when their company and competitors are mentioned in content, knowing what conferences competitors attend, etc, etc. Yet, that is exactly what every marketing department for every HR vendor must do to market effectively.

What a time suck and productivity waste!

Hmmm. What if someone aggregated and kept current all of this information, put it onto the web and sold access to it at a fair price? That’s a product. So I set up shop in a guesthouse (more like a shack) on my property in the Santa Cruz mountains, hired a grad student from UCSC and a software developer and got started building what would soon be called HRmarketer. Seven months later we launched our new product at SHRM Annual. It was a hit. Fast forward a number of years and. . .

HRmarketer (now called advos) has changed a lot since those early days. Our software is mobile friendly, has an advocacy and collaboration platform, social marketing and influencer marketing tools and business intelligence reports — all built for the workplace. We also continue to foster a culture of innovation with a steady stream of new features and functionality continuously being introduced.

But two things have not changed. One, we are a data aggregation company with software and tools to help our customers intelligently analyze and use this data to grow their business. Two, we are a company with really nice, caring and super talented people. People knowledgeable about the HR, recruiting and talent management space. Heck, we go to 20 events per year – we know this industry! And we are always available to help our customers. Have a marketing question? Call us. Anytime. The answer you get might pay for our software ten times over.  Find a software company that does that.


Mark Willaman,
Founder and CEO


Mark Willaman

Founder and CEO
Interests: music, nature, fitness

Monica Meyer

Chief Research and Data Integrity Officer
Interests: my greyhound, gardening

Rhonda Taylor

Vice President of Sales and Business Development
Interests: hockey, hiking, fishing

Eric Anderson

Senior Writer and Marketing Strategist
Interests: reading, sports
Kathy White

Kathy White

Head of Bookkeeping and Finances
Interests: gardening, DIY projects

Dawn Passaro

Content and Data Research
Interests: music
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Drew Kelley

Content and Data Research
Interests: cheetahs and photography


Office Dog and Head of Morale
Interests: treats, sleeping, more treats

Igor Ryabinin

Team Leader, Software Development
Interests: music, fitness, (always) tech.

Edward Wiley

VP, Sysadmin and Engineering
Interests: Aikido, guitar

HR Born and Bred

Advos is marketing software that works for you, delivering the information, insights and tools you need to expand your reach and grow your business. Trusted by great brands, from startups to global enterprises, Advos is designed for companies selling software and services for the workplace. It features industry marketing intelligence unavailable anywhere else, listings of marketing opportunities, a social media marketing platform, team collaboration and advocacy tools for amplifying results, and unique reports that measure your company’s marketing competitiveness. Advos helps your marketing make an impact.

Seeing is believing

Experience why Advos is the #1 Workplace Intelligence Tool