Here’s a fun activity. Take some of the great advertising slogans of all time, and sub in the word “social”:
- What happens in social stays in social.
- Like a good neighbor, social is there.
Not a bad way to understand social media, eh?
In fact, you don’t even have to have “social media” in the slogan; you can just pick one, and apply it to social media:
- If you see something, say something. (pretty much how tweeting works, no?)
- Melts in your mouth, not in your hand.
Ok, that last one doesn’t really work. But how about this:
I mean, if you’re trying to understand social media, that really is the question:
If I use it, will you hear me?
And that’s exactly the question HRmarketer & fisher VISTA set out to answer.
How’d we go about it? Well, first we assembled influential HR & Talent Management buyers—nearly 200 of them—and polled them with 9 very carefully crafted questions. Then, we pored over their responses, building up a clear, precise and codified suite of insights about their purchasing preferences, patterns and budgets. Lastly, we wrapped it all up into a beautiful 12-page package. The result is our HR Buying Trends Report.
I’m here to tell you about Question 6. Question 6 in the survey is as follows: “Describe your use of the following social platforms …”
You can probably guess the platforms we listed. If you can’t, you REALLY need this report! But assuming you can, then you know what we discussed. But you may not know what we discovered. For example, of the “primary” social media platforms, one stood head and shoulders above the rest in terms of business use: 85.8% of HR buyers surveyed use _ _ _ _ _ _ _ for business.
You didn’t think I was really going to tell you, did you?
Ok, I will. LinkedIn. Self-evident? Maybe so. But how about the No. 2 spot? 58% of HR Buyers surveyed use _ _ _ _ _ _ _ for business. And no, I’m not giving that one away—you have to read the report. But the answer will knock you out, I promise.
To be honest, I think most of the answers will knock you out. I’m a Social Media Manager, and a lot of these answers surprised me! I am happy to say, though, that what I mostly felt was a real sense of affirmation. I have pretty strong feelings about social—what it’s for, why we should use it, where it’s headed—and by and large, this study served to codify a great sense of purpose and direction for me. In fact, I’m already adjusting my own strategies to incorporate these revelations; I hope you’ll be able to do the same.
I’m going to leave you with one last takeaway before I go. Think of it like this: just as smart investors know to diversify their portfolios, smart social marketers know to diversify their platforms. And this then translates to a diverse social strategy, which then gives you the advantage you’ll need to be heard.
Read this report, act on its insights, and then ask again, Can you hear me now?
The answer will definitely be “Yes.”
I mean, #Yes.
Ready to listen, and be heard? Then we invite you to experience our new report! Just click below: