We recently introduced some new features on HRmarketer software to help HR solution providers market to HR—better. Read all about the features—including our new reports that allow brands to scrape useful data from their own social networks and their competitors’— here.
My personal favorite is a new dashboard module called Trending on Twitter. It looks at the entire universe of Twitter accounts and shows which ones are being most mentioned by the human resources community. It’s really cool. I’ll get to why in a moment.
I wish I could take credit for the idea but that goes entirely to Edward Willey, HRmarketer’s head of software development. The feature is clever and original, but honestly was an afterthought. A byproduct of us trying to figure out a way to predict tomorrow’s HR influencers—something every brand marketer wants to know. One idea we had was to analyze a large sampling of the most active and engaging HR people on Twitter and track whom they mention the most. We started doing this for about 5,000 Twitter accounts in the human resources marketplace. This would allow us to identify any new person who was getting sustained attention from the HR community, understand the context of the mentions and determine if in fact he or she was someone to start paying attention to. There is some very fancy math behind the scenes but it works.
But besides the occasional new influencer it uncovers (new influencers aren’t made every day), the feature, as it turns out, does a great job at reporting the “news” in a very fun and enjoyable way. One reason is because you always see new people and brands on the list. It’s rare that a popular person/brand makes the list because it takes a LOT of attention for them to trend. Justin Bieber is always popular (e.g., getting tons of mentions on Twitter), but only when he does something really unusual does he trend.
Anyway, back to HR. Take last week. I logged on and I see @NYGovCuomo (Official Twitter account for the governor of New York state) getting a bunch of attention amongst people in HR for his Tweet “#USA, NYS stands strongly behind you. I’m approving an extra hour for lunch today” in which he linked to an official document giving New York State employees time off to watch USA-Germany match. http://www.governor.ny.gov/sites/default/files/documents/June_26_letter.pdf OK—not earth-shattering news but fun stuff. And HR related.
On June 25, I noticed @mobolt was trending. Mobolt describes itself as “social driven, cloud based, best in the class mobile recruitment technology” and it was trending because @indeed announced it was acquiring Mobolt. That’s news I care about because part of what I get paid for is knowing what’s going on in the HCM marketplace—sooner than others.
Sometimes what’s trending amongst HR people is also trending globally. Like the LA Clippers owner’s story last month. But instead of seeing all the noise and unintelligent rants on Twitter we see the context of the story as it relates to HR. And that’s interesting. I got turned onto great articles on diversity, employment law, employee rights and crisis management.
Every day I log onto the What’s Trending module I learn something, find useful content, meet new and interesting people/brands and get a bird’s-eye summary of what’s on the minds of HR that day. And that makes me a better marketer.
And heck, it sure beats trying to follow the social conversations of 5,000 people and sifting through the usual noise of the influencers (sorry, but sometimes you are, well, not interesting and too noisy). HRmarketer’s Trending on Twitter is like an alarm that wakes me up when something is worth paying attention to. And that’s why it’s really cool.