These days, it’s easy to identify the influencers who drive public opinion of your brand. They are everywhere. There are more than you imagined. The real trick is grasping how to reach and build a relationship with them.
In this action packed half hour, HR industry influencer John Sumser, founder of the HRExaminer and Key Interval Research, guides us through the thinking that will enable you to influence the right influencers.
Key Takeaways include:
- Why working with influencers matters
- How to pick your targets
- What do you want to get out of the relationship
- What are the risks and what’s in it for them
In this 30 minute webinar, John shared his expertise in this growing are of influencer marketing.
Watch the recording now.