360WE Music has released “Sounds of the Multiverse Vol. 2,” a 25-track project that blends multiverse music, science fiction, and audiovisual storytelling, the company announced through NOTICIAS NEWSWIRE. The album, distributed internationally through ADA, a Warner Music Group company, is now available on all digital platforms and has already connected with audiences in more than 163 countries across the Americas, Europe, Asia, Africa, and Oceania.
The release is built around five imagined multiverses—Jamska (Fascination), Alpha Ceti (Fantasy), Sanhanna (Trance), 25C (Disconnection), and Gamma Lyrae (Freedom and Art)—each represented by five virtual DJ identities, for a total of 25. The album alternates between these worlds across five cycles, with each track carrying its own story and personality. The central figure is DJ Lucernast, representing Alpha Ceti, whose song “White Beneath the Clouds” serves as the campaign’s global focus track. Produced by David Esteban Castañeda, the track introduces a character who transforms clouds into allies to protect his community.
Lucas Piña, Founder, CEO, and CCO of 360WE Music, said the project aims to move beyond traditional music releases. “With Sounds of the Multiverse, we want to go beyond what we traditionally understand as a music project. We are creating a fusion of sounds that brings a new dimension to life by connecting with Generation Ser-Ser. Our vision is to connect music, imagination, and technology to offer audiences an experience that transcends the boundaries of conventional entertainment,” Piña said. Diego Benitez, VP of Music at 360WE Music, added that the challenge was bringing an ambitious creative concept to a global audience. “Music is a universal language, and we want to demonstrate that it can also open the door to new ways of discovering, experiencing, and consuming music content,” he said.
The release is accompanied by a music video produced by Edward Benítez, Audiovisual Creative Director and VFX Supervisor. Listeners can explore the project’s characters and the stories behind the five universes at www.soundsofthemultiverse.com.
The project matters beyond its novelty because it tests whether a narrative-driven, virtual-artist model can scale internationally without a traditional touring footprint. By distributing through ADA and Warner Music Group, 360WE Music gains access to established global channels while keeping creative control over its fictional universe. For the music industry, the release offers a case study in how virtual identities and transmedia storytelling can attract listeners across borders and cultures. For audiences, it signals a shift toward music releases that function as immersive experiences rather than standalone songs. The early reach across 163 countries suggests demand for this format, though the long-term test will be whether the five multiverses sustain engagement beyond the initial launch.
