6 Degrees Media, a women-led digital growth firm, has announced the launch of its Dollar4Dollar Equity Access Program, a pioneering initiative designed to match every dollar spent by clients with professional marketing services for income-eligible small business founders. This program aims to bridge the gap for those who have historically lacked access to high-level marketing strategies, thereby fostering economic equity and opportunity.
In addition to supporting small businesses, 6 Degrees Media has pledged a portion of the program's first-year matched service capacity to a $5,000 cash donation for St. Jude Children's Research Hospital. This donation is part of YouTuber Ryan Trahan's '50 States in 50 Days' fundraiser, which has already raised over $7 million for pediatric cancer research and care.
The Dollar4Dollar program operates on a one-to-one match basis, with each client dollar billed being matched with an equal service credit for an eligible founder, up to $250,000 annually. Founders are required to provide documentation demonstrating limited financial resources to qualify for the program. Selected businesses will receive customized strategy, creative assets, and growth coaching tailored to their specific needs.
LaNell Angerstein, Founder and CEO of 6 Degrees Media, emphasized the program's dual impact: 'Innovative ideas shouldn't stall because strategic marketing is out of financial reach. Our clients can drive their own results while powering another founder's journey—and now, together, we can help kids fighting cancer through Ryan's inspiring campaign.'
With an initial commitment of up to $250,000 in matched service capacity through 2026, 6 Degrees Media aims to support at least five founders in the program's first year. This initiative not only underscores the firm's commitment to leveling the playing field for small businesses but also its dedication to contributing to meaningful causes like pediatric cancer research.
