A2Z Cust2Mate Appoints Fraser Neil as Chief Sales Officer to Drive Global Expansion
TL;DR
A2Z Cust2Mate appoints Fraser Neil as CSO to leverage his 30-year CPG and retail expertise, enhancing sales strategy for monetizing retail media and data through smart carts.
Cust2Mate's AI-driven smart carts enable in-cart scanning, payment, and personalized offers, transforming legacy carts into secure, data-rich platforms for retailers.
Smart carts create engaging, rewarding shopping experiences by eliminating checkout lines and offering real-time recommendations, boosting customer satisfaction and loyalty.
Fraser Neil joins A2Z Cust2Mate to advance smart cart technology that personalizes in-store journeys with interactive features and seamless payments.
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A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has appointed Fraser Neil as Chief Sales Officer to lead the company's global sales strategy, marking a significant step in the smart retail technology firm's expansion plans. Neil brings nearly three decades of experience in consumer packaged goods, retail, SaaS, and AI-driven technology solutions to his new role, having most recently served as Vice President of CPG at Trax Retail Ltd., where he consistently delivered revenue growth and product innovation.
CEO Gadi Graus emphasized that Neil's expertise in bridging retailer and CPG needs will be pivotal in advancing Cust2Mate's vision of monetizing retail media, data, and third-party services through its innovative smart cart platform. The appointment comes as the company seeks to strengthen its presence across North America, Europe, and Israel, leveraging Neil's extensive background to drive adoption of its transformative retail technology solutions.
A2Z Cust2Mate's flagship smart cart technology represents a fundamental shift in brick-and-mortar retail, creating a bridge between online and in-store shopping through interactive technology that guides and informs customers. The AI-driven smart carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences while enabling seamless in-cart scanning and payment that allows shoppers to bypass traditional checkout lines.
The technology delivers real-time customized offers and product recommendations, enhancing customer satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts feature multiple layers of security for accurate recognition and transaction integrity, with modular, all-in-one detachable panels that can transform existing shopping cart fleets into intelligent platforms delivering comprehensive benefits.
This executive appointment signals A2Z Cust2Mate's commitment to accelerating global market penetration of its retail transformation technology. The company's innovative approach addresses critical challenges in modern retail, including the need for personalized customer experiences, operational efficiency, and new revenue streams through retail media monetization. For more information about the company's technology platform, visit https://www.cust2mate.com.
Curated from InvestorBrandNetwork (IBN)
