A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has announced its expansion into the toy retail sector through purchase orders totaling 2,000 smart carts from Toys "R" Us Israel and The Red Pirate, two leading Israeli toy retail chains. The agreements span 60 months with a minimum contract value of $15 million, excluding additional retail media revenues, with deployment scheduled to begin in the third quarter of 2026.
This expansion marks A2Z Cust2Mate's first entry into a new retail vertical, highlighting the versatility of its smart cart platform. The technology enables real-time shopper engagement, personalized promotions, and in-cart retail media monetization while providing retailers and brands with actionable insights into customer behavior and campaign performance under a shared advertising revenue model.
The company's flagship smart cart solutions are transforming brick-and-mortar retail by bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations.
This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.
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The importance of this expansion lies in its demonstration of how retail technology is evolving beyond traditional sectors into specialized markets like toy retail. The $15 million contract represents significant revenue potential for A2Z Cust2Mate while showcasing how smart cart technology can be adapted to different retail environments. For the toy industry specifically, this technology could enhance the shopping experience for families and children while providing retailers with valuable data about purchasing patterns and customer engagement.
This move signals a broader trend of physical retail embracing digital transformation technologies to compete with online shopping platforms. The shared advertising revenue model represents an innovative approach to monetizing in-store experiences while providing value to both retailers and brands. As brick-and-mortar stores continue to seek ways to differentiate themselves, technologies like smart carts that bridge the gap between digital and physical shopping experiences will likely become increasingly important across various retail sectors.
