A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has launched a dedicated Retail Media Division, marking a strategic expansion of the company's smart retail technology platform into in-store media and data-driven monetization. This move positions the company to capitalize on retail media, one of the fastest-growing segments in global advertising, by extending its capabilities beyond ecommerce and into physical stores.
The new division is supported by expanded development, analytics, sales, and product teams, strengthened by the addition of senior retail media executives with experience across leading data, media, and retail organizations. This expansion enables A2Z Cust2Mate to leverage its Smart Cart platform to create personalized, point-of-decision advertising while establishing a new recurring revenue stream for retailers and brand partners.
The company's flagship smart cart solutions transform brick-and-mortar retail by bridging online and in-store shopping through interactive technology. These AI-driven carts personalize every in-store journey, enabling seamless in-cart scanning and payment while providing real-time customized offers and product recommendations. The enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.
Retail media's growth is driven by increasing demand for first-party data and closed-loop measurement, areas where A2Z Cust2Mate's technology provides significant advantages. The smart carts are equipped with multiple layers of security for accurate recognition and transaction integrity, and their modular, all-in-one detachable panels can transform legacy shopping cart fleets into intelligent platforms.
This strategic move represents a significant development in the retail technology sector, as it addresses the growing need for physical retailers to compete with digital advertising capabilities while creating additional monetization opportunities. The Retail Media Division's launch positions A2Z Cust2Mate at the intersection of retail technology and advertising innovation, potentially reshaping how brands connect with consumers at the critical point of purchase decision.
For more information about the company's developments, visit https://ibn.fm/AZ. Additional details about the announcement can be found at https://ibn.fm/Wn9rS.
