A2Z Cust2Mate Solutions Corp. has launched a dedicated Retail Media Division, expanding its smart retail technology platform into in-store media and data-driven monetization. The move positions the company to capitalize on retail media, one of the fastest-growing segments in global advertising, by extending advertising capabilities beyond ecommerce into physical stores through its Smart Cart platform.
The new division is supported by expanded development, analytics, sales, and product teams, with senior retail media executives joining from leading data, media, and retail organizations. This strategic expansion enables personalized, point-of-decision advertising while creating a new recurring revenue stream for retailers and brand partners. The retail media market's growth is driven by increasing demand for first-party data and closed-loop measurement capabilities that A2Z Cust2Mate's platform can provide.
A2Z Cust2Mate's flagship smart cart solutions transform brick-and-mortar retail by bridging online and in-store shopping through interactive technology. The AI-driven smart carts personalize every in-store journey, enabling seamless in-cart scanning and payment while providing real-time customized offers and product recommendations. This technology allows shoppers to bypass checkout lines while helping retailers streamline operations and optimize merchandising through data-driven insights.
The company's modular, all-in-one detachable panels can transform legacy shopping cart fleets into intelligent platforms equipped with multiple layers of security for accurate recognition and transaction integrity. The Retail Media Division will leverage this existing infrastructure to deliver targeted advertising at the critical point of purchase decision, potentially increasing conversion rates for brands while enhancing the shopping experience through relevant offers.
This development represents a significant shift in how physical retail spaces can generate advertising revenue, traditionally dominated by ecommerce platforms. By bringing digital advertising capabilities into physical stores, A2Z Cust2Mate addresses the growing need for measurable in-store advertising solutions that can compete with online retail media networks. The company's approach combines customer experience enhancement with monetization opportunities for retailers facing increasing competition from online marketplaces.
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