A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has announced a significant leadership transition within its board of directors, with Bentsur Joseph stepping down from his positions as director and chairman effective December 31, 2025. This change comes as the company positions itself for what it describes as its "next phase of growth and global expansion." Following Joseph's resignation, Chief Executive Officer Gadi Graus has been appointed interim chairman while maintaining his current CEO responsibilities.
The company has initiated a structured process to identify and appoint a permanent chairperson with specific qualifications that signal A2Z Cust2Mate's strategic ambitions. According to the announcement, the company seeks a candidate with "a proven track record leading large global companies," indicating that the leadership transition is directly tied to the company's expansion plans beyond its current markets. This move suggests that A2Z Cust2Mate is preparing to scale its operations internationally and requires board leadership with experience managing complex global organizations.
A2Z Cust2Mate Solutions Corp. specializes in retail technology solutions, with its flagship product being AI-driven smart carts that transform traditional brick-and-mortar shopping experiences. These innovative carts bridge online and in-store shopping through interactive technology that guides customers through their shopping journey. The company's technology enables seamless in-cart scanning and payment, allowing shoppers to bypass traditional checkout lines while receiving real-time customized offers and product recommendations based on their shopping behavior.
The leadership transition is particularly significant given the company's position in the evolving retail technology sector. A2Z Cust2Mate's smart cart solutions represent a growing segment of retail innovation that addresses both consumer convenience and retailer operational efficiency. The carts' modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms, potentially offering retailers a cost-effective path to modernization without completely replacing their infrastructure.
For investors and industry observers, this board leadership change represents more than routine corporate governance. The specific emphasis on finding a chairperson with global company leadership experience suggests that A2Z Cust2Mate is preparing for significant international expansion of its smart cart technology. This could potentially open new markets for the company's products and create additional revenue streams beyond its current operations. The company maintains a newsroom where updates relating to AZ are available at https://nnw.fm/AZ.
The retail technology sector continues to evolve rapidly as companies seek solutions that enhance customer experience while improving operational efficiency. A2Z Cust2Mate's leadership transition comes at a time when retailers worldwide are investing in technologies that bridge physical and digital shopping experiences. The appointment of a new chairperson with global experience could provide the strategic guidance needed to navigate international markets, regulatory environments, and diverse retail landscapes as the company expands its footprint beyond current markets.
