ABA Technologies' Behavioral Approach to Driver Safety Gains Recognition in Fleet Industry

ABA Technologies, Inc. (ABA Tech) has been recognized by Automotive Fleet Magazine for its significant contributions to corporate driver safety through behavior science-based practices, as highlighted in the recent article, "Why Won't My Drivers Do What I Need Them to Do?" The importance of ensuring the well-being of employees who drive as part of their job is a top priority for many companies, and ABA Tech's innovative strategies are making a notable impact in this area.

Matthew Betz, a contributing author from ABA Tech with 50 years of experience in the fleet industry, shares insights in the article about how behavior science can inform and transform organizational approaches to driver safety. Betz discusses the challenges fleet managers face in influencing driver behavior, despite utilizing best practices such as advanced safety equipment, driver training, in-cab cameras, and telematics.

Betz recounts his personal quest for solutions to improve driver safety by consulting with his daughter, Dr. Alison Betz, a behavioral scientist specializing in driver safety research. He found that traditional methods alone often fall short in modifying drivers' choices behind the wheel. According to Betz, the integration of behavior science can address these gaps effectively.

Behavior science involves tailored strategies, tested coaching plans, and deep communication with experts, all of which have shown to reduce errors and incidents among drivers. This reduction in driver behavior errors not only enhances safety but also brings efficiencies and cost savings to fleet organizations. Most importantly, it protects the well-being of employee drivers, making it a crucial element for companies aiming to safeguard their mobile workforce.

ABA Technologies expresses gratitude to Automotive Fleet for their ongoing collaboration on promoting best practices in driver safety. This partnership highlights the growing recognition of behavior science as a valuable tool in the fleet management industry.

About Matthew Betz
Matthew P. Betz, a Fleet Strategy Partner at ABA Technologies, has held various positions in the fleet industry over his 50-year career. He recently retired as a fleet manager at DTE Energy and has been actively involved with the Automotive Fleet Leasing Association (AFLA) and the National Association of Fleet Administrators (NAFA). Betz is currently the president of the AFLA board of directors and chair of the 2024 Global Fleet Conference.

About Automotive Fleet
Automotive Fleet, a division of Bobit, has been serving the fleet management industry since 1961, providing authoritative news and insights. The organization caters to all segments involved in managing fleets of 25 or more vehicles for commercial and government purposes, making it a premier global information resource for the industry.

About ABA Technologies, Inc.
Based in Melbourne, Florida, ABA Technologies, Inc. specializes in instructional technology and curriculum development. The company disseminates behavior analysis science and applications through online learning, focusing on improving positive outcomes for organizations and their employees. ABA Tech's offerings span clinical practice, safety leadership, business strategies, and more, serving a diverse range of professionals worldwide.