Accurate Franchising, a leading franchise development consulting firm, hosted its annual Franchise Forward Conference from June 24 to June 26 in West Palm Beach, Florida. The event brought together more than 20 franchisor clients for three days of education, collaboration, and strategic planning, emphasizing the strategies that drive long-term franchise success, including franchise sales, scalable operations, marketing, leadership, franchise resales, and the tools shaping the future of franchising.
The conference provided attendees with exclusive insights from experienced franchise executives and industry leaders. Key speakers included Ray Titus, Chairman and CEO of United Franchise Group, who discussed building a franchisor legacy; Austin Titus, President of Accurate Franchising, who shared his vision for growth and the state of franchising; and Michael White, Chief Development Officer and Director of Global Franchising at United Franchise Group, who covered franchise sales strategies. Other sessions featured Brady Lee, Chief Operating Officer at United Franchise Group, on franchise resales; Christina Parsons, Chief Marketing Officer, on digital marketing; and Jim Butler, Vice President of International Development, on international expansion.
“Our clients stepped away from their day-to-day operations to spend three days at our headquarters immersed in the strategies, insights, and best practices that drive franchise success,” said Austin Titus. “Hearing directly from experienced franchise leaders and industry experts provided attendees with actionable ideas they can implement both immediately and in the long term, while reinforcing the ongoing support and resources they receive as Accurate Franchising clients.”
The conference also featured interactive roundtable discussions, networking opportunities, and a vendor tradeshow designed to help franchisors apply these strategies within their own organizations. As part of the United Franchise Group (UFG) family of affiliated brands and consultants, Accurate Franchising clients benefit from the expertise of a global franchise organization with more than four decades of industry experience.
Accurate Franchising has supported over 800 brands in their franchise development journey, leveraging 40 years of experience to advance brands into world-class companies. For more information, visit www.AccurateFranchising.com.
