Action 24/7 and WagerWire Partner to Revolutionize Sports Betting in Tennessee

In a significant move for the sports betting industry, Tennessee-based sportsbook Action 24/7 has announced a partnership with WagerWire, a California-based sports betting technology provider. The collaboration aims to launch ActionWire, a groundbreaking marketplace that will allow sports bettors in Tennessee to buy and sell active wagers on an open secondary market.

This partnership marks a pivotal moment in the evolution of online sports betting, offering unprecedented flexibility and control to bettors. The ActionWire platform will enable users to treat their wagers as liquid assets, providing the option to buy or sell bets, in whole or in part, at any time before the conclusion of an event. This feature has the potential to dramatically alter how bettors engage with their wagers and manage risk.

Andrew Jacks, GM of Operations at Action 24/7, emphasized the innovative nature of the partnership, stating that ActionWire is "more than just a feature; it's a game-changer for how our players connect with and control their bets." The introduction of this secondary market could set a new standard for player engagement and empowerment in the online sports betting industry.

The collaboration extends beyond the technological integration, encompassing a comprehensive marketing and media strategy. WagerWire will leverage its media arm, Wire Media, to amplify high-profile betting stories and generate brand awareness for Action 24/7. This approach aims to attract potential buyers and create a more dynamic betting ecosystem.

For Tennessee bettors, this partnership could offer significant advantages. It provides an opportunity to capitalize on changing odds or circumstances, potentially locking in profits or cutting losses before an event concludes. This level of flexibility is unprecedented in the state's sports betting market and could attract a new wave of bettors seeking more control over their wagers.

The impact of this partnership could extend beyond Tennessee, potentially influencing the broader sports betting industry. If successful, other sportsbooks and states may consider adopting similar secondary market features, leading to a more liquid and dynamic betting landscape nationwide.

As the sports betting industry continues to evolve rapidly, innovations like ActionWire could play a crucial role in shaping its future. By offering enhanced optionality and engagement, Action 24/7 and WagerWire are positioning themselves at the forefront of a potential shift in how Americans approach sports betting.