Activate to Launch Immersive Gaming Experience in Columbus

Activate, the rapidly growing live-action gaming company, is set to open its doors in Columbus, Ohio, on September 14, 2024. This new location, situated at 8735 Lyra Drive, will be the company's second in Ohio, following its successful launch in Cincinnati. The expansion signifies a growing trend in the entertainment industry towards more immersive and interactive experiences.

The Columbus venue will feature Activate's signature blend of physical challenges and digital gaming, including the viral TikTok sensation Mega Grid, which boasts over 500 multi-activated rainbow-colored tiles. Other popular games include Strike and a laser room that simulates a modern-day spy experience. The company's use of high-tech RFID wristbands allows players to track progress, accumulate points, and earn prizes, adding a competitive edge to the social gaming experience.

With 40 locations worldwide and a player base of 2.5 million, Activate's expansion into Columbus represents a significant milestone in the company's growth strategy. The move also reflects the increasing demand for innovative, technology-driven entertainment options that combine physical activity with digital engagement.

Will Gray, Director of Marketing at Activate, emphasized the company's excitement about entering the Columbus market, highlighting the potential to engage a new community of adventurers with their unique gaming concept. The venue is designed to accommodate players of all ages and skill levels, offering both cooperative and competitive gameplay modes.

The grand opening weekend, scheduled for September 14-15, will feature free admission, potentially drawing large crowds and generating significant local interest. This event could serve as a catalyst for increased foot traffic in the area and potentially boost nearby businesses.

As Activate continues its expansion across the United States, with plans to open in markets such as Detroit, Bloomington, and Austin in 2024, it signals a broader trend in the entertainment industry. The company's success and rapid growth suggest a shift in consumer preferences towards more active, social, and technologically advanced forms of entertainment.

This development in Columbus not only introduces a new entertainment option for residents but also positions the city as part of a growing network of innovative gaming destinations. The implications for local employment, tourism, and the broader entertainment ecosystem could be significant, potentially influencing future investments in similar interactive experiences across the region.