DeepTarget Inc. has been named a finalist in the Banking Tech Awards USA 2025 for its Digital Experience Platform (DXP), a technology that enables community financial institutions to leverage AI and consumer data for more targeted marketing and increased revenue.
The platform addresses a critical challenge for smaller financial institutions: effectively using accountholder data to create personalized digital banking experiences. By integrating advanced AI with existing banking platforms, DXP converts standard digital interfaces into strategic revenue channels with higher conversion rates.
CEO Preetha Pulusani highlighted the platform's significance, noting that community banks now have tools to compete with larger institutions by delivering personalized services similar to technology giants like Amazon and Netflix.
DXP's key capabilities include seamless platform integration, comprehensive campaign management, AI-driven insights, and scalability across different institution sizes. The solution provides direct connections between personalization efforts and measurable revenue, with clear ROI tracking and performance analytics.
The platform's finalist status in the Banking Tech Awards USA validates its potential to transform digital banking from a cost center to a strategic revenue driver. Winners will be announced at a ceremony in New York City on May 29, recognizing innovative solutions in banking technology.
