As enterprise sales organizations pour resources into artificial intelligence, many struggle to translate that spending into tangible revenue gains. Altify, a strategic revenue execution system built natively in Salesforce, aims to address that disconnect at Dreamforce 2026 with two exclusive events for enterprise sales leaders: an invitation-only Agentforce Lounge and a featured fireside chat with CEO Patrick Morrissey on September 16, 2026.
The Agentforce Lounge, running September 15-16 at the SPUR Urban Center, 654 Mission St, San Francisco, steps from the Moscone Center, offers a private setting for senior sales leaders to engage with Altify’s executive team, experience MaxAI live inside Salesforce, and network with peers. Altify executives present include CEO Patrick Morrissey, CTO Toby Hottovy, Chief Sales Officer Skeet Alderson, and Chief Customer Officer Bob Slaby. Attendance is by invitation only, and qualified leaders can request a lounge pass here.
The fireside chat on September 16 at 10am will feature Morrissey alongside guest enterprise sales leaders. The discussion will explore why many AI initiatives fail to improve win rates or forecast reliability, the practical realities of embedding AI natively inside Salesforce workflows, and what chief revenue officers should prioritize for 2027 planning. “AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently,” Morrissey said. “The session on September 16 is about getting honest about why that is and what to do about it.”
Altify’s MaxAI provides an AI execution layer designed to move strategy through to closed revenue. Built directly inside Salesforce, it delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. The solution targets complex, multi-stakeholder deals where the gap between strategic intent and frontline execution erodes revenue. Attendees will see MaxAI running live inside Salesforce across both days.
“Dreamforce brings together the world’s most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers,” said Nigel Cullington, CMO of Altify.
The initiative matters because many enterprises are investing heavily in AI without seeing bottom-line results. By focusing on native integration and execution, Altify aims to help sales organizations close that gap, potentially reshaping how AI is deployed in enterprise sales. For CROs and sales leaders, the event offers a chance to benchmark their AI strategies against peers and learn practical steps to turn AI into revenue.
Enterprise sales leaders attending Dreamforce can reserve a seat here, though space is limited. Altify’s customers include AWS, GE Healthcare, and T-Mobile. For more information, visit www.altify.com.
