The American Heart Association is calling for nationwide participation in National Wear Red Day on February 6, 2026, to combat cardiovascular disease, which affects nearly half of all women in the United States and remains their number one killer. Through its Go Red for Women movement, nationally sponsored by CVS Health, the organization emphasizes that collective action during American Heart Month is essential to change the trajectory of women's health.
The initiative highlights four specific ways individuals can support women's heart health. First, people are encouraged to wear red on February 6 and use social media hashtags like #WearRedDay and #GoRedforWomen to spread awareness. Tools and resources are available for download at WearRedDay.org, and the iconic Red Dress pin and other apparel can be purchased at ShopHeart.org.
Second, knowing key health numbers—total cholesterol, blood pressure, blood sugar, and body mass index—is critical for understanding personal risk. The American Heart Association stresses that managing these metrics with a healthcare provider can significantly reduce the likelihood of heart disease and stroke.
Third, the Research Goes Red initiative addresses a significant gap in medical research, as most heart health clinical studies have not adequately included women or analyzed women-specific data. This program invites women across the country to contribute to health research through surveys, studies, and testing new technologies, which is vital for improving disease management and healthcare outcomes. More information is available at goredforwomen.org/survivors.
Fourth, celebrating survivors and communities championing women's health is emphasized, with twelve women representing the Go Red for Women movement in 2026 by sharing their personal stories of heart disease and stroke. Their narratives aim to help women understand cardiovascular health at every age and stage of life, raising awareness about risks and resources to eliminate this major health threat.
Stacey E. Rosen, M.D., FAHA, volunteer president of the American Heart Association, stated that National Wear Red Day serves as a powerful reminder that collective efforts can transform women's health futures. The day honors millions of women impacted by cardiovascular disease and reinforces the commitment to providing knowledge, resources, and support for healthier lives. Additional resources for women's heart health are available at GoRedforWomen.org.
This call to action is crucial because cardiovascular disease claims more women's lives annually than all forms of cancer combined, with its prevalence expected to grow. By focusing on awareness, personal health management, research participation, and survivor advocacy, the initiative seeks to drive meaningful change that could reduce mortality rates and improve quality of life for women nationwide, impacting families, communities, and the broader healthcare system.
