AmeriLife’s Senior Market Advisors Acquires Parker Marketing Insurance to Strengthen Medicare Advantage and Final Expense Markets
TL;DR
SMA gains a competitive advantage through the acquisition of PMI, expanding its presence in the Medicare Advantage and final expense markets.
PMI's Legacy Chassis model benefits agents through a tiered lump sum model, enhancing recruitment efforts in the Medicare Advantage market.
The partnership between SMA and PMI aims to meet people where they are in their health insurance journey, safeguarding their assets for unexpected events.
PMI's growing, nationwide agent network across the southeast has developed some of the region's top producers, demonstrating the company's dedication to talent acquisition and best-in-class training protocols.
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Senior Market Advisors (SMA), a rapidly expanding field marketing organization in the insurance sector and an affiliate of AmeriLife Group, LLC, has announced the acquisition of Parker Marketing Insurance (PMI). While the financial terms of the deal were not disclosed, this strategic move aims to bolster SMA's presence in the Medicare Advantage and Final Expense markets.
Joshua Borders, CEO of Senior Market Advisors, emphasized the alignment of values between the two organizations. "Daniel [Parker] and his team represent the kind of customer-focused care that we promote in every interaction our affiliated agents and agencies have with their clients," Borders said. This partnership underscores a shared commitment to meeting clients' health insurance needs and safeguarding their assets.
Daniel Parker, who founded PMI in 2016, has focused on growing a successful final expense business into the Medicare Advantage market. PMI's Legacy Chassis model benefits agents through a tiered lump sum system, enhancing recruitment and retention efforts. Parker highlighted that this partnership would support his long-term vision and enable continued growth and agent success through AmeriLife's platform.
PMI has built a growing nationwide agent network, especially strong in the southeastern United States, including Mississippi, Georgia, and Florida. The company's focus on talent acquisition and top-tier training protocols has developed some of the region's leading insurance producers.
AmeriLife's distribution network and business environment, characterized by efficiency and value, provide significant advantages for companies like PMI. This is particularly crucial in the Medicare and final expense sectors, where consumers seek peace of mind and customized healthcare solutions.
Scotty Elliott, Chief Distribution Officer of Health for AmeriLife, expressed enthusiasm about the collaboration's potential. "Seeing our collaboration with Senior Market Advisors flourish through the years, and now with the inclusion of Parker Marketing Insurance, is exciting," Elliott said. He noted that the expansion enhances AmeriLife's Health Distribution network, enabling better service to beneficiaries and setting new standards in customer service within the industry.
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