Artesia General Hospital (AGH) has introduced a new initiative called 'Catch It Early' to promote early detection of breast cancer. The campaign, running from September through October to coincide with Breast Cancer Awareness Month, focuses on educating the community about the importance of regular screenings, particularly for women over 40 or those with a family history of breast cancer.
Roy Thomas, Director of Radiology at AGH, emphasized the life-saving potential of early detection, stating, "Early detection saves lives. With this campaign, we hope to inspire more women in our community to take charge of their health and get screened regularly." The hospital's effort includes educational outreach, social media campaigns, and partnerships with local businesses to spread awareness about breast cancer prevention and the significance of early screenings.
This initiative is particularly significant given that breast cancer remains one of the most common cancers affecting women in the United States. By encouraging routine mammograms and other screenings, AGH aims to improve early diagnosis rates, which can lead to more effective treatment outcomes. The hospital's state-of-the-art imaging services ensure high-quality care and accurate results, providing patients with reliable diagnostic tools.
As a leading not-for-profit healthcare provider in the region, AGH's campaign aligns with its mission to deliver high-quality care and improve the overall health of the community. The hospital's recognition by Becker's Hospital Review as a top recommended hospital in New Mexico based on patient feedback underscores its commitment to excellence in healthcare delivery.
The 'Catch It Early' campaign represents a proactive approach to healthcare that could have far-reaching implications for public health in the Artesia area. By raising awareness and facilitating access to early detection services, AGH is taking a crucial step in the fight against breast cancer, potentially reducing mortality rates and improving quality of life for affected individuals in the community.



