Austrian Wellness Brand The Midwife in Vienna Expands U.S. Presence with Focus on Sustainable Craftsmanship

The Midwife in Vienna, an Austrian wellness brand founded by practicing midwife Sarah Lares, is expanding its availability across the United States through platforms including OneLavi.com, with upcoming launches on Amazon.com and Walmart.com. This expansion highlights the brand's unique position in the U.S. market, where it offers products rooted in nearly 20 years of midwifery experience and Austrian traditions of natural care.

The brand's significance lies in its European-informed approach to maternal and infant wellness, which contrasts with many mainstream U.S. products. Lares developed formulations while practicing midwifery in Vienna, where natural, minimally processed remedies are central to postpartum care. "Vienna shaped everything about how I care for mothers," said Lares. "Our midwifery community values honesty, simplicity, and natural solutions. Our products honor those traditions by using only what is necessary — nothing more." This philosophy of minimal ingredients addresses growing consumer demand for cleaner, safer alternatives in the maternal and baby care industry.

Every product uses certified organic, food-grade ingredients sourced from Austrian and European farms known for regenerative cultivation practices, strict purity requirements, and responsible land stewardship. The brand's baby skincare products are intentionally unscented and free of synthetics, preservatives, and fillers, offering a level of purity that distinguishes them from conventional options. This commitment to ingredient integrity not only meets regulatory standards but also builds trust with parents seeking transparent product origins.

Production occurs in Austria in small batches, ensuring freshness, traceability, and quality control while reducing waste and environmental footprint. This artisan approach allows the brand to avoid industrial shortcuts and maintain alignment with its midwifery-led mission. Packaging materials further reflect this ethos through recyclable or biodegradable options and minimalist design that avoids unnecessary printing, dyes, or plastics.

The expansion matters because it introduces Austrian standards of organic certification, herbal medicine traditions, and environmental responsibility to the U.S. wellness market. "In Austria, sustainability isn't something we talk about — it's something we live," Lares explained. "Our products reflect that mindset: respect for the body, for nature, and for future generations." As American families increasingly prioritize ethical consumption and product transparency, The Midwife in Vienna's model could influence broader industry practices toward greater sustainability and authenticity.

With availability expanding through OneLavi.com and other major retailers, the brand's growth demonstrates how niche wellness brands can scale while preserving core values. "Whether in Vienna or the United States, parents want the same thing: safe, authentic products they can trust," Lares noted. This cross-cultural appeal underscores the global relevance of traditional care practices combined with modern environmental consciousness, potentially reshaping expectations in the maternal and infant care sector.