Avenue Z Unifies Bevel to Drive New Era of Media Convergence
TL;DR
Avenue Z's unification with Bevel creates a driving force behind media convergence, giving a competitive advantage in breaking traditional boundaries of PR and marketing.
Avenue Z's Convergence Media approach seamlessly blends PR, marketing, and social commerce to create narratives that drive commerce and forge meaningful connections.
Avenue Z's tech-forward approach to reputation management better connects clients to their audiences through an integrated communications strategy, ultimately yielding higher conversions.
Avenue Z's unique combination of PR, marketing, and media not only increases brand interactions but also strengthens narratives across platforms like the Wall Street Journal and TikTok.
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Avenue Z, a strategic communications and marketing consultancy, has announced the full unification and rebranding of Bevel to form a new driving force behind media convergence. This unique combination is a strategic venture that aims to break the traditional boundaries of PR, marketing, media, and social commerce to drive influence across all digital channels.
Jeffrey Herzog, Chairman and CEO of Avenue Z, emphasized the importance of bringing talents and technologies together under one roof to differentiate themselves in the market. The leadership team at Bevel, now fully unified under Avenue Z, is dedicated to helping clients achieve greater reach, revenue, and returns.
Avenue Z's approach, known as 'Convergence Media,' aims to deliver consistent messaging that drives tangible action across multiple touchpoints. By blending various disciplines seamlessly, they create narratives that drive commerce, forge connections, and spark conversions.
Nneka Etoniru, EVP, Head of New York at Avenue Z, highlighted the benefits of the tech-forward approach to reputation management in connecting clients to their audiences through an integrated communications strategy. Avenue Z's convergence unifies the best of brand, media, marketing, and PR to enhance client campaigns and increase conversions.
The merging of traditional PR tactics with paid media, digital marketing, and performance media strengthens brand interactions and narratives across various platforms. With teams in multiple locations, Avenue Z is poised to set new standards in the PR industry and beyond.
Libbie Wilcox, Director of Avenue Z New York, emphasized the importance of innovation in PR and the need for agencies to evolve alongside their clients. Avenue Z's Convergence PR solution is now available to existing clients, offering a comprehensive approach to communication and marketing.
Bristol Jones, Director and Head of Miami at Avenue Z, expressed excitement for the future and the industry's readiness for change. Avenue Z is at the forefront of paving a new path for PR professionals.
Avenue Z is a strategic marketing and communications company focused on breaking traditional boundaries between marketing, advertising, and PR. With a global reach and expertise in driving influence across all channels, they are set to make a significant impact in the industry. Visit www.avenuez.com
Curated from News Direct
