Avenue Z Unveils Public Affairs Group to Navigate Modern Advocacy Landscape
October 30th, 2024 11:48 AM
By: Advos Staff Reporter
Avenue Z launches a new Public Affairs Group to help clients navigate complex advocacy environments using a blend of communications, media, and technology. This strategic move aims to shape outcomes in public and private advocacy, shareholder activism, philanthropy, and regulatory environments.
Avenue Z, a media and technology company, has announced the launch of its Public Affairs Group, a strategic practice designed to help clients navigate the complexities of modern advocacy. This new initiative comes in response to the growing influence of big media and tech companies, leveraging a combination of communications, media, creative, and technology to drive meaningful change.
The Public Affairs Group aims to support clients in achieving consensus and desired outcomes by connecting targeted content with the right audiences at the right time. Nneka Etoniru, Avenue Z's EVP of Global Brand Strategy and lead of the new group, emphasized the changing landscape of public information consumption and opinion formation, highlighting the need for organizations to engage audiences across all channels in innovative ways.
Jeffrey Herzog, Avenue Z's founder and CEO, stressed the importance of a combined human and technology-informed approach to make a quantifiable impact in public affairs. The company's strength lies in its ability to blend storytelling, media, and data to create influential connections across various platforms, from traditional media to social media channels.
The new practice is tailored to serve a diverse range of clients, including private sector corporations, public sector agencies, high-profile public figures, charities and philanthropies, and trade organizations. Services offered include helping corporations gain consensus among decision-makers, assisting public agencies with awareness campaigns, managing crises for public figures, supporting non-profits in fundraising and agenda advancement, and helping industry groups advocate for their members' interests.
Alongside the launch, Avenue Z has released a Public Affairs Trend Report for 2024, offering insights into the latest shifts shaping public policy and communication. This report covers trends impacting key sectors such as healthcare, fintech, venture capital, emerging tech, and manufacturing, providing valuable information for organizations looking to stay ahead in their respective fields.
The launch of Avenue Z's Public Affairs Group represents a significant development in the field of public advocacy and communications. By combining traditional PR strategies with cutting-edge technology and data-driven approaches, the company is positioning itself to address the evolving needs of organizations navigating complex public environments. This initiative could potentially reshape how businesses, public figures, and organizations approach public affairs and stakeholder engagement in an increasingly digital and interconnected world.
Source Statement
This news article relied primarily on a press release disributed by News Direct. You can read the source press release here,