CallRail has officially discontinued its Lead Center product, requiring customers who relied on the platform's integrated call handling and agent workflows to migrate to RingCentral's separate contact center solution. This transition moves businesses to a different platform with additional licensing requirements, implementation work, and ongoing costs outside of CallRail's core call tracking product.
For businesses, agencies, and lead-driven teams, this change eliminates a key value proposition that originally distinguished CallRail: a native contact center tightly connected to call tracking and attribution. Maintaining existing workflows now requires managing multiple vendors, integrations, and higher recurring expenses.
AvidTrak offers a direct alternative through its Lead Maximizer, a fully native contact center designed to work seamlessly with AvidTrak's call tracking platform. Unlike solutions that separate call tracking from call handling, the Lead Maximizer keeps routing, agent workflows, and attribution within one system. The platform allows businesses to route inbound calls using queue routing, sequential or simultaneous forwarding, IVR menus, and zip code-based routing while managing live calls with whisper, barge, monitoring, and supervisor controls.
The contact center is built directly into AvidTrak's platform, eliminating the complexity of syncing call data across separate systems. CallRail users can switch to AvidTrak and access all functionality on one platform without requiring multiple software programs. More information about AvidTrak's contact center solution is available at https://avidtrak.com/lead-maximizer and https://avidtrak.com/resource/inbound-contact-center-solutions.
The Lead Maximizer incorporates AI tools designed for operational use, including Leena, an AI-based virtual receptionist that answers calls when live agents are unavailable, captures caller details, qualifies inquiries, and routes calls appropriately. AI-powered transcription and conversation outcome extraction automatically identify key moments such as bookings, pricing inquiries, or support requests, providing quick summaries without requiring manual review of recordings.
Real-time conversation analytics and sentiment analysis help teams understand call intent without listening to recordings or reading lengthy transcripts. Avidia, an AI data analyst, enables users to analyze and interpret data by asking plain-language questions about call volume, outcomes, campaigns, and agent performance without building custom dashboards.
With CallRail exiting the contact center space, only a limited number of platforms continue to offer native, fully integrated contact centers connected directly to call tracking. AvidTrak maintains this architecture, avoiding reliance on third-party contact center platforms while keeping costs affordable, starting at $20 per month. The company's approach prioritizes affordability, transparent pricing, strong product support, and flexibility to handle both simple tracking setups and complex call routing environments. Pricing details for the contact center are available at https://avidtrak.com/contact-center-pricing.
