Avista Resort Receives Prestigious 2025 Best of the Best Lodging Award from American Bus Association

The American Bus Association has named Avista Resort a 2025 Best of the Best award winner in the lodging category, positioning the North Myrtle Beach property among North America's elite destinations for group travel experiences. This recognition from the leading trade organization for motorcoach and group travel carries significant weight in the tourism industry, signaling to tour operators and travel planners that Avista Resort meets the highest standards for service, accommodations, and group hospitality.

The award selection process focuses specifically on properties that demonstrate excellence in serving motorcoach groups and the broader group travel market. For Avista Resort, this distinction validates years of strategic investment in group-friendly amenities and services that cater specifically to tour operators and organized travel parties. The resort's facilities include ample motorcoach parking, group-friendly spaces, and accommodations designed to handle larger parties efficiently.

Kim Lewis, Director of Sales at Myrtle Beach Seaside Resorts, emphasized the significance of peer recognition in the travel industry. "This award means a lot to us because it comes from our peers and the tour groups who've chosen to stay with us year after year," Lewis stated. The endorsement from industry professionals and repeat business from tour operators provides third-party validation that can influence future booking decisions across the motorcoach travel sector.

Located at 300 N Ocean Blvd in North Myrtle Beach, Avista Resort's oceanfront location and comprehensive amenities have made it a preferred destination for group tours, family reunions, corporate retreats, and special events. The property features condo-style accommodations with full kitchens, private balconies, multiple swimming pools including a lazy river, and on-site dining at Just Off Main restaurant. These facilities collectively create an environment conducive to group travel while maintaining the comfort and convenience individual travelers expect.

The timing of this recognition comes as the group travel industry continues to rebound and evolve post-pandemic, with motorcoach tourism representing a substantial segment of the broader travel economy. Awards like the ABA's Best of the Best serve as important indicators for travel planners seeking reliable partners who understand the unique requirements of group movement, accommodation, and experience management.

Beyond the immediate business implications, this award reinforces Avista Resort's position within the competitive Myrtle Beach tourism market and may influence destination selection for tour operators planning Southeastern itineraries. The resort's community engagement through collaborations with local nonprofit organizations across South Carolina further enhances its appeal to socially conscious travel groups seeking properties with demonstrated corporate responsibility.

For travelers, this recognition provides assurance of quality and service consistency when considering group travel options. The American Bus Association's rigorous selection criteria mean that award recipients like Avista Resort have demonstrated proven capability in handling the logistical challenges of group travel while delivering exceptional guest experiences. More information about the American Bus Association and its recognition programs can be found at https://www.buses.org.