Bardahl has selected Intershop Communications AG to power its new global B2B commerce platform, replacing multiple independent e-commerce systems currently operating across its subsidiaries. The international industrial group will consolidate these fragmented systems to standardize processes, strengthen governance and support long-term international growth.
The new commerce platform will be embedded in Bardahl's ERP-centered IT landscape, ensuring product and commercial data remain managed within core enterprise systems while enabling seamless digital commerce processes. Bardahl plans to leverage Intershop's advanced PunchOut capabilities and Customer Engagement Center to integrate efficiently with customers' procurement environments and support complex B2B sales interactions. The initiative focuses on automating ordering workflows and enabling customer-specific pricing and catalog structures across business units.
"This replatforming project highlights the increasing demand among industrial enterprises for powerful and scalable B2B commerce solutions that can thrive on a global stage," says Markus Dranert, CEO of Intershop. Florentin Guillemin, Chief Information Officer of Bardahl, adds that with Intershop, the company is establishing a strong commerce foundation to operate more efficiently, align processes internationally and deliver a consistent experience to B2B customers.
The implementation follows a phased rollout strategy beginning with Bardahl Industrie, establishing a robust core platform before gradually expanding to additional business units including Automotive, Marine, Agro, Motorcycle and Powersports, Heavy Duty, Racing and Maintenance Solutions. This structured approach allows Bardahl to validate and refine the platform model before extending it across the broader organization, ensuring scalability while accommodating specific requirements of each entity.
The project is delivered in collaboration with Intershop implementation partner Elosi, whose expertise in complex B2B environments played a key role during platform selection. The initiative combines strategic platform consolidation with operational complexity across multiple entities and markets, building a scalable and future-proof commerce environment that supports both standardization and business-unit flexibility. More information about Intershop's solutions can be found at https://www.intershop.com.
