Greene Concepts Inc. announced that its Be Water artesian spring water brand will soon be available on Amazon, expanding national access to bottled water defined by geological formation and natural filtration processes. The expansion comes as consumers increasingly prioritize origin transparency in their purchasing decisions, with Be Water positioning itself as fundamentally different from many bottled waters that undergo extensive post-processing.
The water originates from a deep artesian aquifer formed nearly 500 million years ago beneath North Carolina's Blue Ridge Mountains. It rises naturally under artesian pressure and filters slowly through layers of ancient bedrock before reaching the surface, absorbing naturally occurring minerals including calcium, magnesium, and silica during this process. This natural filtration shaped by time, rock, and gravity defines the water's balance and character before bottling occurs.
"Many bottled waters are engineered after collection," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Be Water is shaped underground. Our role is stewardship — withdrawing only what the aquifer naturally replaces so the source remains viable long into the future." The company emphasizes responsible aquifer management, with withdrawal rates designed to preserve natural pressure and ecological stability of the underground system.
Unlike products that may rely on municipal sources or extensive processing, Be Water undergoes only gentle filtration and ozone treatment at the surface to ensure purity, with nothing added and nothing stripped away. The water is bottled at the company's 60,000-square-foot facility in Marion, North Carolina, allowing full transparency from aquifer to bottle. Premium BPA-free packaging using a durable 22-gram bottle reinforces product durability while supporting the brand's quality positioning.
The expansion to Amazon follows existing availability through select national retailers including Walmart locations, Walmart.com, and Camping World, with continued national expansion underway. The brand aims to provide consumers nationwide access to naturally mineralized American spring water without luxury pricing, bridging the gap between premium imported waters and commodity bottled water.
This development matters because it represents a shift toward greater transparency in the bottled water industry, where consumers increasingly question water origins and environmental impact. By emphasizing natural geological processes over industrial treatment and committing to sustainable aquifer management, Be Water addresses growing consumer concerns about product authenticity and environmental responsibility. The Amazon availability makes this approach accessible to a national audience, potentially influencing industry standards toward greater source transparency and sustainable practices.
