Greene Concepts Inc. has expanded distribution channels for its Be Water brand, making the American spring water available for purchase on OneLavi.com. This move represents a strategic expansion of the brand's retail footprint, complementing existing availability through select national retailers including Walmart.com, select Walmart locations, and Camping World.
The expansion comes as the company emphasizes its commitment to responsible growth that maintains focus on source stewardship and transparency. Unlike many bottled water products that undergo extensive processing, Be Water originates from spring and artesian wells drawing from a naturally replenished aquifer beneath the Blue Ridge Mountains and is bottled at the source in Marion, North Carolina.
"Expanding availability is important, but protecting the source always comes first," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Our goal is to grow responsibly while maintaining the natural balance that defines the water itself."
The water's unique characteristics stem from its geological journey through ancient bedrock formed more than one billion years ago during the Grenville geologic era. As rainfall infiltrates the mountain watershed, it travels slowly through fractures in crystalline bedrock, where natural filtration occurs through physical particle trapping and ion exchange that stabilizes pH and introduces minerals including calcium, magnesium, and silica.
This natural filtration process, combined with long underground residence time, allows the water to achieve purity through geological processes rather than industrial treatment. The company's bottling facility in Marion provides transparency from aquifer to bottle, with withdrawal levels managed to preserve natural pressure and long-term ecological balance of the aquifer system.
The brand's positioning bridges the gap between luxury imported waters and commodity bottled water, featuring premium BPA-free packaging with accessible pricing designed for everyday hydration. The addition of OneLavi as a distribution channel supports the company's broader strategy of balancing accessibility with sustainable source management.
For consumers, this expansion means increased access to a domestically produced spring water that emphasizes natural filtration and mineral content without artificial additives. The brand's availability through multiple retail and e-commerce channels reflects growing consumer demand for transparently sourced hydration options that prioritize environmental stewardship alongside product quality.
Industry observers note that this expansion occurs within a competitive bottled water market where differentiation increasingly depends on source authenticity and sustainability claims. Be Water's emphasis on geological filtration and responsible aquifer management represents a distinct approach within the category, potentially appealing to consumers seeking alternatives to heavily processed water products.
The company's bottling facility also provides private-label and co-packing services for select beverage partners, indicating broader business operations beyond its flagship brand. As distribution expands, maintaining the balance between growth and source protection remains central to the brand's value proposition and market positioning.
