Beamr Unveils 4K Live Sports Broadcasting Solution at IBC Show 2025

Live sports broadcasting faces significant economic challenges as viewer expectations for 4K quality collide with the high costs of real-time delivery. Beamr Imaging Ltd. (NASDAQ: BMR) is addressing this gap with a demonstration at the IBC Show 2025 in Amsterdam, showcasing technology that enhances lower-resolution content to stunning 4K quality while reducing content delivery expenses by up to 50%.

The solution leverages Beamr's Emmy-winning Content-Adaptive Bitrate (CABR) technology, which uses GPU acceleration and AI-powered enhancement to analyze each frame and reduce file sizes while preserving quality. This patented approach allows broadcasters to meet the growing demand for premium 4K video, even when content is originally captured at lower resolutions such as 720p during live sports events.

Beamr CEO Sharon Carmel emphasized the technology's potential impact: "Broadcasters and streamers have long faced the dilemma of balancing premium quality with cost efficiency for live events. Our demonstration showcases how this challenge can be solved. The optimized, CDN-friendly and low latency 4K live broadcasting can transform live broadcasting for our partners' customers and enhance the user experience of their viewers."

The economic implications are substantial for the sports broadcasting industry. By cutting delivery costs by half while delivering premium 4K quality, broadcasters can create new revenue streams through premium subscription tiers. This taps into the high-value market of viewers willing to pay for superior viewing experiences, particularly during live sports events where visual quality significantly impacts engagement.

Beamr's technology is already trusted by major media companies including Netflix and Paramount, with the CABR technology backed by 53 patents. The company offers flexible deployment options, including availability for Amazon Web Services (AWS) and Oracle Cloud Infrastructure (OCI) customers, making it accessible for various broadcasting infrastructure needs.

This development comes at a critical time when the majority of North American households have 4K screens, yet many broadcasters struggle with the economic feasibility of delivering true 4K content in real-time. Beamr's solution not only addresses the quality expectations of modern viewers but also provides a sustainable economic model for broadcasters seeking to maintain viewer loyalty and monetization in the competitive sports broadcasting market.