BELLAMI Unveils 'The Ponytail' in Collaboration with Celebrity Stylist Andrew Fitzsimons

BELLAMI, the globally acclaimed hair extensions brand, has announced the launch of 'The Ponytail' in collaboration with celebrity hairstylist Andrew Fitzsimons. This new product is set to redefine the ponytail trend, combining BELLAMI's expertise in high-quality hair extensions with Fitzsimons' skill in styling Hollywood's elite, including celebrities like Jennifer Lopez, Kim and Khloe Kardashian, and Megan Fox.

Andrew Fitzsimons, a long-time advocate of BELLAMI products, expressed his enthusiasm for the collaboration. 'I’ve been using BELLAMI hair extensions on my clients for years, and I’ve always been impressed by their superior quality. It is unmatched,' said Fitzsimons. 'That’s why collaborating with BELLAMI to develop ‘The Ponytail’ was a natural choice; it can elevate any style within minutes, and it’s not just for celebrities - it’s accessible to everyone.'

Crafted from 100% Remy human hair, 'The Ponytail' promises long-lasting durability and versatility. The high-quality hair can be styled with various products and hot tools, allowing users to achieve looks ranging from sleek, polished ponytails to voluminous, teased updos. Each ponytail features an inside comb that secures the extension comfortably and prevents drooping, making it an ideal accessory for both special occasions and casual outings.

Laure Murciano, BELLAMI's VP of Marketing, highlighted the significance of this launch. 'From social media to the streets, red carpet looks to the latest fashion trends, ponytails are everywhere, and extensions can make this look effortless and sophisticated,' said Murciano. She added that the collaboration with Fitzsimons brings professional-grade styling tools to a broader audience, making high-fashion looks more accessible.

The new ponytail collection is available in 23 shades, ensuring seamless color matching for all hair types. The products come in two lengths—20 inches and 24 inches—offering options for everyday wear or red carpet glam. The 24-inch version includes added features for enhanced protection and wearability. 'The Ponytail' is now available on BELLAMIhair.com at prices of $195 for the 20-inch and $295 for the 24-inch versions. BELLAMI products are also available on Rakuten and Skimlinks via merchant ID: #50794.

Founded in 2012, BELLAMI has become a global leader in luxurious, ethically sourced, and sustainably produced hair enhancement solutions. The company offers a wide range of clip-in extensions and professional hair extension methods, including sew-in wefts, tape-ins, keratin tips, and i-tips. BELLAMI maintains complete control over its ethical sourcing, manufacturing, and quality processes, ensuring that every product is a conscious choice for consumers.

Beauty Industry Group, established in 2004, is another key player in the hair extensions market. The company’s professional products are sold in over 1,200 stores across North America and serve more than 30,000 salons in over 165 countries. Headquartered in Salt Lake City, Utah, Beauty Industry Group continues to lead in both professionally installed and DIY hair extensions.

Andrew Fitzsimons, originally from Ireland and now based in Los Angeles, is a celebrity hairstylist with over two decades of experience. His namesake haircare collection, Andrew Fitzsimons Hair, has gained a cult following among celebrities and influencers. Fitzsimons' extensive client list includes Kim Kardashian, Khloe Kardashian, Jennifer Lopez, and Megan Fox, among others. He also hosts the podcast 'Unapologetic with Andrew Fitzsimons and Erica Cody,' available on major streaming platforms.

This collaboration between BELLAMI and Andrew Fitzsimons brings a high-impact, easy-to-use hair solution to the forefront, making professional-quality hairstyling accessible to everyone.