Benchmark, a West Michigan-based real estate investment company, announced today the appointment of James Wesseldyk as Vice President of Communications. The move comes as the company expands its investor communications and capital formation initiatives, including a current Regulation A+ capital raise of up to $50 million.
Wesseldyk brings a background in real estate investing, mortgage origination, and residential construction, offering firsthand industry experience that Benchmark believes will strengthen its ability to communicate with investors. Matthew Fox, Chief Executive Officer of Benchmark Companies, emphasized the value of Wesseldyk's practical knowledge. "James brings something most communications hires don't have, firsthand knowledge and experience in the field," Fox said. "He's been on job sites, he's written mortgages, he's invested his own capital, and he understands what it takes to create value in this asset class. That perspective matters when communicating with investors."
Benchmark's communications expansion is part of a broader strategy to strengthen investor engagement and support future growth tied to passive real estate investment. The company is currently conducting a Regulation A+ capital raise of up to $50 million, with a minimum investment of $1,000, open to both accredited and non-accredited investors. Todd Harding, Chief Financial Officer of Benchmark, noted the importance of clear communication during this period. "This hire reflects where Benchmark is headed," Harding said. "We're continuing to grow our investor relationships, and we want our communications to reflect the same rigor, clarity, and professionalism we bring to our investment strategy."
Before joining Benchmark, Wesseldyk spent several years as a loan originator, investing in real estate and building residential homes throughout the Grand Rapids area. His appointment signals Benchmark's commitment to deepening investor trust as it seeks to raise capital and expand its reach in the passive real estate investment market. The company focuses on providing qualified investors access to professionally managed real estate opportunities, specializing in strategies designed to create long-term value and current income through disciplined acquisition, development, and asset management.
