Ultrack Systems Inc. has reported significant progress for its subsidiary Better Pets, positioning the company for expansion in 2026 as the global pet wellness market accelerates. The company has launched an AI-driven interactive website at https://mybetterpets.com and achieved key regulatory milestones that validate its compliance with Canadian standards.
The global pet care market is projected to exceed $250 billion by the end of the decade, according to research from Grand View Research, Fortune Business Insights, and Euromonitor International. This growth is driven by increased pet humanization, premiumization, and rising demand for regulated wellness products. Within this expansion, topical care and health-support categories are among the fastest-growing segments in regulated markets including Canada and the United States.
Better Pets achieved a major regulatory milestone when Better Health Sciences for Pets received Health Canada Veterinary Product Notification numbers for two products, enabling lawful commercialization. Regulatory approval remains a key barrier to entry in the pet wellness sector and serves as a foundational component of long-term brand credibility. The company also addressed a trademark clarification with the United States Patent and Trademark Office, with documentation available at https://tsdr.uspto.gov/#caseNumber=97929972&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=documentSearch.
In October 2025, Better Pets officially launched its first Health Canada-approved product, Pet Balm, transitioning from development to active commercialization. The company engaged Empire Media Worx as agency of record to lead a full brand modernization initiative, with multiple branding concepts validated, final packaging approved, and production-ready labeling completed. Retail-ready merchandising infrastructure, including EZ Pop countertop display units, has been developed to support high-visibility retail placement.
Better Pets has advanced its hybrid distribution model combining direct-to-consumer e-commerce via its website and distributor-supported retail expansion. Freedom Pet Supplies, representing approximately 1,800-2,000 retail locations, has agreed in principle to carry Better Pets products pending final packaging rollout. Additional operational infrastructure completed in 2025 includes distributor sell sheets, e-commerce backend implementation, and digital marketing preparation.
With regulatory approvals secured and digital infrastructure launched, Better Pets enters 2026 focused on execution. Planned initiatives include launch of pre-sales campaigns, expansion of direct-to-consumer sales, digital marketing acceleration, retail placement execution, and evaluation of U.S. and EU market entry subject to regulatory approvals. The company's combination of regulatory compliance, AI-enabled digital infrastructure, brand modernization, retail readiness, and disciplined capital deployment positions it to participate in the accelerating global pet wellness market.
