BEVEL, the award-winning grooming brand catering to men with curly, textured hair and melanin-rich skin, is set to launch its new Trimmer SE in Ulta Beauty stores and on Ulta.com starting September 2024. Priced at $99.95, this latest addition to BEVEL's product line marks a significant expansion of the brand's retail presence.
The Trimmer SE boasts several features designed for convenience and effectiveness. It is 39% lighter than BEVEL's Premium Trimmer, offers cordless operation with up to 4+ hours of battery life, and includes the same iconic BEVEL blades known for repelling dirt, oil, and buildup that can cause skin irritation. The device also features the Bevel Dial™️ for tool-free zero-gap adjustments, enhancing its precision for lineups and shape-ups.
BEVEL's expansion into Ulta Beauty stores is a strategic move that builds on their initial retail partnership established in 2022. This launch represents the first time a BEVEL device will be available in Ulta Beauty's physical retail locations nationwide, significantly increasing accessibility for consumers.
The introduction of the Trimmer SE aligns with BEVEL's mission to provide grooming solutions tailored to the unique needs of Black men and men of color. Since its founding in 2013, BEVEL has been at the forefront of developing products that address specific grooming challenges faced by this demographic, including their pioneering Safety Razor.
This launch is particularly significant for the grooming industry as it further solidifies BEVEL's position as a leading brand in the market for men's grooming products designed for textured hair and melanin-rich skin. By expanding its presence in a major beauty retailer like Ulta Beauty, BEVEL is not only increasing its market reach but also promoting greater representation and inclusivity in the personal care sector.
For consumers, particularly men of color, the availability of BEVEL's Trimmer SE in Ulta Beauty stores means easier access to specialized grooming tools that cater to their specific needs. This move could potentially encourage more men to adopt comprehensive grooming routines, knowing that products designed for their hair and skin type are readily available in mainstream retail outlets.
