Bike24 Holding AG reported preliminary financial results exceeding forecasts for the 2025 fiscal year, with total revenue reaching EUR 289.1 million and adjusted EBITDA of EUR 14.5 million. The performance represents a significant improvement over previous expectations and highlights the company's operational strength in a competitive retail environment.
The company attributed the positive results primarily to unexpectedly high revenue during its Black Friday campaign, very strong bicycle sales, and overall positive development in its main markets. BIKE24 serves cycling enthusiasts across numerous European countries, with particular strength in the DACH region (Germany, Austria, Switzerland) and in localized markets where it has established a presence.
"The very strong demand around Black Friday and the continued positive development in the bicycle business and in the localized markets confirm the attractiveness of our offering and the effectiveness of our market strategy," said Andres Martin-Birner, CEO of BIKE24. The statement underscores how strategic marketing initiatives and product alignment with consumer demand contributed to the financial outperformance.
As one of Europe's leading e-commerce platforms for bicycles, bicycle parts, and accessories, BIKE24's performance serves as an indicator of broader trends in the cycling industry and online retail. The company's ability to exceed forecasts suggests sustained consumer interest in cycling products despite economic uncertainties that have affected other retail sectors.
The preliminary figures released provide investors and market observers with early insight into the company's financial health ahead of the full earnings report scheduled for March 26, 2026. BIKE24 will announce further details on developments during the reporting period when it publishes its final financial statements. The company has been listed on the Prime Standard of the Frankfurt Stock Exchange since June 2021, making its financial performance particularly relevant to European market participants.
Forward-looking statements in the company's release acknowledge that future performance depends on numerous factors beyond BIKE24's control, including market conditions and consumer behavior. The company uses alternative performance measures like adjusted EBITDA alongside IFRS-compliant figures to provide additional context for investors. More information about the financial release can be found on www.newmediawire.com.
The stronger-than-expected results have implications for the broader cycling industry, suggesting that demand for bicycles and related products remains robust in European markets. For consumers, the performance indicates continued availability and competitive pricing from major online retailers specializing in cycling equipment. For investors, the outperformance may signal potential growth opportunities in the specialized e-commerce sector despite broader retail challenges.
