Blazy Launches Cannabis-Infused Peanut Butter Cups Ahead of 4/20 Celebrations

MWG Holdings has expanded its Blazy product line with a new cannabis-infused peanut butter cup, targeting both new and experienced cannabis consumers. The launch coincides with the cannabis industry's biggest annual celebration, with special weekend promotions across multiple California dispensaries.

The new edible offers a premium experience, featuring 10 mg of THC per serving and a total of 50 mg per cup. Each package includes a dosing wheel, allowing consumers to customize their intake with precise 10-milligram servings. The product combines rich chocolate and creamy peanut butter, designed to appeal to those seeking a flavorful, smokeless cannabis consumption method.

MWG is offering significant discounts during a two-day sale on April 19-20, with products available at 42 percent off at Perfect Union and Wild Seed Wellness locations. The sale will feature up to 80 different brands and include additional attractions like brand demonstrations, music, and food trucks.

Nicole Hanratty, VP of Marketing at MWG Holdings, emphasized the strategic importance of the launch, noting that it reflects the Blazy brand's rapid sales growth and top-10 status at Perfect Union stores. The company has also launched Ask Blazy, an AI-powered website that provides brand-related information with the same playful tone as their products.

The timing of the launch is particularly significant, with April 20 falling on Easter Sunday this year. By introducing a new, innovative product during this peak cannabis consumption period, MWG Holdings is positioning itself to capture increased consumer interest and market share in the competitive cannabis edibles segment.