International business consultant Nancy Clara introduced her latest work, "Step by Step: How to Do Business with the United States," during a prestigious book launch in Madrid's historic Literary Quarter. The event, held at La Botica de las Letras, attracted entrepreneurs, cultural leaders, and media professionals interested in understanding the nuances of U.S. market expansion.
Clara's book addresses critical challenges Hispanic entrepreneurs encounter when attempting to enter the U.S. business landscape. Drawing from her extensive 25-year experience advising companies across Latin America and Europe, the publication offers practical guidance and strategic insights designed to help businesses navigate complex international market dynamics.
The launch featured a distinguished audience, including former U.S. Congresswoman Loretta Sánchez and prominent business leaders from various sectors. Moderated by Jorge Brown, President of the Global Institute for the Future of Tourism, the event emphasized the importance of cross-cultural business understanding and strategic market entry.
Clara's expertise, developed through her work with the Argentine-American Chamber of Commerce and leadership of Hispanic TARGET Magazine, positions her as a credible voice in international business strategy. The book represents a significant resource for entrepreneurs seeking to overcome cultural and operational barriers when expanding into the United States.
