BYAHT, a technology startup, has launched Glow.B, the first alternative credit scoring solution leveraging transaction data between creators and advertisers. The launch is accompanied by a successful initial funding round led by The Ventures, marking a significant step towards enhancing financial accessibility in global markets.
Glow.B offers a novel approach to credit evaluation by analyzing real transaction histories and performance metrics between creators and advertisers. Unlike traditional credit scoring systems that focus on financial histories, this innovative method provides a more accurate and inclusive assessment of creditworthiness. This development is particularly beneficial for smaller creators and emerging advertisers, traditionally underserved by conventional credit systems, enabling them to access financial services more confidently.
During a three-month beta phase in Vietnam, Glow.B analyzed over 1,000 transactions and attracted more than 20,000 creators and advertisers, demonstrating the platform's scalability and potential for global application. These early milestones highlight the ambition of BYAHT's team to extend Glow.B's credit scoring solutions to diverse markets worldwide.
BYAHT CEO Kim Dong-kyu stated, "The launch of Glow.B offers creators and advertisers a new opportunity to have their creditworthiness assessed based on their actual transaction data. This will expand financial accessibility in the market, enabling more creators and advertisers to benefit from a transparent and trustworthy financial environment."
The Glow.B app is now available for free download on both the App Store and Google Play, with additional information available on the official website. Glow.B is committed to fostering trust and transparency in the global financial market, setting a new standard for credit evaluation.
