C3 Industries Strengthens Leadership with Appointment of Krista Raymer as Chief Strategy Officer and Acquisition of Vetrina

C3 Industries, a prominent multi-state cannabis company, has announced the appointment of Krista Raymer as its Chief Strategy Officer and the strategic acquisition of Vetrina, a leading cannabis retail consulting firm. This development underscores C3's commitment to leveraging data-driven insights for operational excellence and profitability across its High Profile retail network.

Krista Raymer, the founder of Vetrina, brings a wealth of experience to C3 Industries, having consulted for over 270 cannabis retailers in the U.S. Her expertise in data-driven business transformation and market expansion is expected to drive significant improvements in customer acquisition and spend optimization for C3.

Ankur Rungta, CEO and cofounder of C3 Industries, highlighted the strategic importance of these moves, stating that they provide the company with exclusive access to proven retail consulting expertise. This is seen as a critical step in optimizing every aspect of C3's operations and enhancing the High Profile customer experience.

The company's expanded leadership team is set to oversee its growing retail network, which includes locations in several states with plans for further expansion. Valay Shah, CFO of C3 Industries, noted that this investment in retail leadership not only strengthens current operations but also positions C3 as an attractive partner for future mergers and acquisitions, anticipating a period of increased deal activity in the industry.

With these strategic enhancements, C3 Industries is poised to achieve measurable improvements in retail performance and support its broader strategic objectives across all markets, signaling a strong commitment to growth and excellence in the cannabis industry.