Canadian Club Partners with Soccer Canada and Canadian Premier League in Three-Year Sponsorship Deal

Canadian Club has entered into a three-year partnership as the official partner of Soccer Canada and the Canadian Premier League, positioning the iconic Canadian whisky brand at the center of the country's rapidly growing soccer landscape. The sponsorship agreement, which runs through 2027, comes at a time when soccer is experiencing unprecedented growth across Canada and capturing national attention from coast to coast.

Deepti Gurkar, Senior Director of National Marketing and Canadian International Brands at Suntory Global Spirits, emphasized the alignment between Canadian Club's heritage and the national soccer movement. "Canadian Club has always embodied Canadian pride and resilience, and it's an honor to bring that same energy to Canadian soccer," Gurkar stated. "This partnership goes far beyond mere sideline presence: it places Canadian Club at the heart of the action, in deeply Canadian immersive experiences."

The partnership represents a significant corporate commitment to Canadian soccer during a period of heightened international attention. Canadian Club will support professional Canadian players both internationally and domestically as Canada prepares to shine on its own stage next year. The brand will create content inspired by on-field action and connect with fans through tangible marketing activations and immersive digital content.

Soccer Canada Marketing Director Dominic Martin expressed enthusiasm about the new partnership. "We are thrilled to welcome Canadian Club to the Soccer Canada partner family at such a landmark moment for our sport," Martin said. "Through Canadian Club's deep affinity with Canadian heritage and strong national presence, this partnership will enhance the fan experience in stadiums and communities across the country."

The national scope of the partnership extends coast to coast through Canadian Club's involvement with the Canadian Premier League. The brand will be visible in stadiums from Halifax to Vancouver Island through signage, match-day tastings, and on-site experiences including pre-game gatherings and special attention in select VIP suites. Canadian Club will also be active during major events such as the Canadian Premier League Final with its VIP reception and the CPL Awards.

Glen Johnson, Vice President of the Canadian Premier League and Canadian Soccer Business, highlighted the cultural significance of the partnership. "Canadian Club is a brand that, like soccer, is woven into the fabric of our country. As Canadian soccer reaches unprecedented heights, we are proud to welcome such an iconic Canadian partner alongside Soccer Canada and the Canadian Premier League," Johnson said. "Together, we will enrich the fan experience and create memorable moments that celebrate our shared pride, passion, and identity, both here at home and internationally."

Fans attending Soccer Canada national team home matches will encounter Canadian Club through brand-colored LED signage around stadiums, on-site marketing activations, tasting opportunities at select fan and VIP events, and exclusive pouring rights during major Soccer Canada events next year. These touchpoints are designed to bring fans closer to the energy and emotion sweeping across the country while celebrating a sport that unites Canada with impressive strength.

The partnership positions Canadian Club to participate in a defining chapter of national soccer, toasting not only the game itself but also the people and pride that animate it as excitement builds and Canada prepares to shine on the world stage. For more information about Soccer Canada, visit https://www.canadasoccer.com, and for details about the Canadian Premier League, visit https://CanPL.ca.