Cannabis Industry Launches Breast Cancer Awareness Campaigns Supporting Uninsured Women
TL;DR
Blazy Susan's breast cancer campaign offers companies a competitive edge by aligning with social causes and reaching conscious consumers through limited-edition products.
Blazy Susan partners with Left Hand Supply and Mango Cannabis to launch pink pre-rolls where sales fund breast cancer screenings through Oklahoma Project Woman.
This initiative provides life-saving breast cancer screenings for uninsured women and supports research to create a future without breast cancer.
Blazy Susan launches collectible pink pre-rolls wrapped in their iconic papers during Breast Cancer Awareness Month with exclusive pop-up events and giveaways.
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Blazy Susan, a global accessories and lifestyle brand, has launched collaborative breast cancer awareness campaigns in partnership with Left Hand Supply and Mango Cannabis, demonstrating how cannabis and ancillary companies can support healthcare initiatives for uninsured women. The campaign aligns with National Breast Cancer Awareness Month this October and supports the company's year-round mission of community engagement.
Breast cancer remains a significant global health challenge, with the International Agency for Research on Cancer predicting that one in 12 women will be diagnosed with the disease. It is the second most commonly diagnosed cancer globally and the leading cause of cancer deaths among women. October has been recognized as Breast Cancer Awareness Month since the 1980s, with the "Pink October" campaign using pink ribbons to promote awareness about prevention and early detection through routine screening.
The Oklahoma initiative features a limited-edition pre-roll line developed by Blazy Susan in partnership with medical cannabis company Left Hand Supply. Leading Oklahoma dispensary chain Mango Cannabis, with locations in Catoosa, Edmond, Enid, Lawton, Norman, Oklahoma City, and Tulsa, is carrying the entire run of pre-rolls exclusively. A portion of every collaborative pre-roll purchase will fund life-saving breast cancer screenings and care for uninsured women through Oklahoma Project Woman.
Collectively, the companies have pledged a minimum commitment of $10,000 to support breast cancer care. The featured products include Blazy Susan-infused prerolls by Lone Wolf Family Farms. In Colorado, Blazy Susan will generate contributions from sales of limited edition Bud & Mary's five-packs of kief-infused pre-rolls, which are wrapped in Blazy Susan's pink iconic papers and housed in custom-designed, collectible pink containers.
Beyond the October campaign, sales from Blazy Susan's popular pink papers and cones support breast cancer research groups throughout the year, including the Lynn Sage Breast Cancer Foundation. On October 25, Blazy Susan will host an exclusive pop-up featuring promotional giveaways at one of Mango Cannabis's top dispensaries located on 6201 Northwest Expressway in Oklahoma City.
The personal connections to breast cancer within Blazy Susan's leadership team underscore the campaign's significance. CEO Will Breakell's mother is a survivor, while the company's Director of Impact's late grandmother was a survivor, though her cousin passed away from the disease at age 36. "By supporting breast cancer research, we're working towards a future where breast cancer is a thing of the past," said Breakell.
This initiative represents a growing trend of cannabis industry companies engaging in mainstream charitable causes and healthcare advocacy. The collaboration between lifestyle brands, cannabis producers, and retail dispensaries demonstrates how regulated cannabis businesses can contribute to public health initiatives while supporting vulnerable populations who lack adequate healthcare coverage.
Curated from Newsworthy.ai
