In a bold move that bypasses traditional Hollywood distribution, Maine's Cassidy Brothers are debuting their new film 'Saving Black Bear' in local cinemas, a decision rooted in the success of their previous film's grassroots screenings. The brothers, Nick and Cash Cassidy, who grew up in South Portland and Cape Elizabeth, have found that community support in Maine can be more powerful than waiting for industry acceptance.
Their previous film, 'Childish Things,' was brought home to Maine last year, where they hosted their own screenings rather than waiting for distributor approval. The packed theaters proved to them that a different path was possible. For 'Saving Black Bear,' they doubled down on this approach, shooting entirely on location in Orono and casting local talent alongside seasoned actors.
The film is a coming-of-age comedy-drama that celebrates the communities that shape us. On-screen, it tells the story of a fictionalized Black Bear Cinemas in financial trouble, and the misfit employees who band together to save the independent theater that brought them together. Off-screen, the production relied heavily on Maine's community spirit. Zach Hussey, the real owner of Black Bear Cinemas, offered his theater for shooting after hosting a screening of 'Childish Things.' "Community support like that is what makes Maine special and made 'Saving Black Bear' possible," says director Nick Cassidy.
The cast includes South Portland native Julia Steady and Xander Berkeley, a Cornish resident known for roles in 'Terminator 2,' 'Apollo 13,' and 'The Walking Dead.' Producer Cash Cassidy explained their motivation: "I've seen too many people waste years waiting for permission from Hollywood to succeed in the movie business. We knew there had to be another way, so we took a chance, and we found it here at home."
The film has already had a sneak preview at the Vacationland Film Festival in Biddeford on August 23rd. It will have its World Premiere at Black Bear Cinemas in Orono on September 9th, followed by a Portland Premiere sponsored by StreamState at O'Maine Studios on September 13th. For more information on additional screenings, visit savingblackbear.com.
This release strategy highlights a growing trend among independent filmmakers to bypass traditional gatekeepers and connect directly with audiences. By leveraging local support and community venues, the Cassidys are not only bringing their art to the people but also contributing to the local economy and cultural scene. Their success may inspire other filmmakers to consider similar approaches, challenging the dominance of Hollywood distribution models.
