Cedars-Sinai Park Launches Digital Platform to Transform Senior Care Discovery for Portland Families

Cedars-Sinai Park, Portland's historic senior care community, has launched a comprehensive digital platform that redefines how families explore senior care options. The new website transforms the traditional research process by creating an emotional connection through immersive storytelling and intuitive design, moving beyond clinical presentations to showcase the campus's warmth and heritage.

Rachael White, Administrator at Cedars-Sinai Park, emphasized that the digital experience carries forward the institution's century-long commitment to dignified care. "For more than 100 years, Cedars-Sinai Park has cared for Portland's seniors with dignity and purpose," White stated. "Now, our new website carries that same heart and hospitality into the digital world, giving families an authentic sense of who we are before they ever set foot on campus."

The platform represents a significant departure from conventional senior care websites by prioritizing emotional engagement over informational structure. Greatness Digital, the agency behind the project, explained their approach: "We didn't just redesign a website. We reimagined how families feel when they're searching for care. Every page was built to mirror the warmth, respect, and vibrancy that define the Cedars-Sinai Park experience."

The website features distinct digital journeys for each of the Park's service lines, including Assisted Living, Skilled Nursing, Rehabilitation, Adult Day Services, and In-Home Care. This organization reflects Cedars-Sinai Park's holistic approach to senior care while providing families with targeted information relevant to their specific needs.

Deeply integrated Portland heritage distinguishes the platform, weaving local history and community connections throughout the mobile-first design. Interactive photography and accessible layouts guide visitors through more than a century of service while demonstrating how the institution continues to evolve to meet contemporary standards of excellence in senior care.

Families can now explore the comprehensive digital experience at https://www.cedarsinaipark.org, accessing information about the full continuum of care services rooted in compassion and Jewish tradition. The platform's launch represents a strategic response to changing consumer expectations in senior care selection, where digital first impressions increasingly influence family decisions.

This digital transformation comes as senior care providers nationwide recognize the importance of online presence in an era when families typically conduct extensive research before visiting facilities. By creating an emotionally resonant digital experience that mirrors the physical campus environment, Cedars-Sinai Park aims to build trust and transparency with potential residents and their families during the critical early stages of care selection.