CI Web Group and SF&P Advisors Partner to Help Contractors Maximize Business Value and Exit Strategies

The strategic vendor partnership between CI Web Group and SF&P Advisors represents a significant development for home service contractors seeking to maximize their business value and execute successful exit strategies. This collaboration connects digital marketing expertise with specialized mergers and acquisitions knowledge specifically tailored to the contractor industry.

SF&P Advisors brings substantial experience to the partnership, having closed over 435 deals and facilitated $3.7 billion in revenue transactions for home service companies nationwide. The firm specializes in data-driven business valuations, expert negotiation tactics, and reliable transaction processes that guide contractors through high-value exits. Contractors can now access these services directly through CI Web Group's Vendor Marketplace, which features a curated network of reliable service providers supporting all phases of business growth.

Jennifer Bagley, CEO of CI Web Group, emphasized the partnership's importance for contractors who have invested years building profitable businesses. The collaboration provides contractors with a clear pathway to convert their hard-earned value into successful, high-value exits through structured processes that can move from initiation to closure in as little as 6-8 months.

The partnership's significance extends beyond simple transaction facilitation. SF&P Advisors brings over 20 years of M&A expertise and current market insights to provide precise, industry-specific valuations that accurately reflect a contractor's business worth. This includes identifying and enhancing critical value drivers that directly impact sale price, ensuring contractors don't just sell their businesses but achieve premium valuations.

Gregg Schonhorn, Senior Advisor at SF&P Advisors, highlighted the comprehensive approach: contractors benefit from CI Web Group's digital growth initiatives including AI-enhanced websites and operational automation, followed by SF&P's strategic exit planning. This integrated model helps contractors maximize the value of their life's work while selecting the right buyer, whether private equity firms or strategic acquirers.

For the home services industry, this partnership addresses a critical gap between business growth and successful ownership transitions. Many contractors lack access to specialized M&A expertise tailored to their specific sector, often resulting in suboptimal exit outcomes. The collaboration provides contractors with professional deal strategy and negotiation support specifically designed for home service company transactions, ensuring they navigate complex sale processes from a position of strength rather than uncertainty.

The timing of this partnership coincides with increasing consolidation in the home services sector, where proper valuation and strategic exit planning have become increasingly important for business owners considering retirement or new ventures. By combining digital growth capabilities with expert exit strategy execution, the partnership offers contractors a comprehensive solution for both building business value and successfully realizing that value through well-structured sales processes.