Classic 107.3 and KQSD Partner with AirKast for Enhanced Mobile App Experience

Classic 107.3, St. Louis' premier classical music station, and KQSD, Santa Cruz's beloved community station, have announced a partnership with AirKast to enhance their mobile app offerings. Leveraging AirKast's advanced mobile app and AirBridge technology, the new apps will provide live streaming, on-demand content, playlists, and exclusive station news.

Public media is known for its devoted listener base, but demonstrating this loyalty has been challenging. AirKast's sophisticated mobile analytics bridge this gap with in-depth listening visualizations, specialized affinity categories, and comprehensive underwriting campaign analytics. This allows stations to showcase listener engagement beyond mere 'clicks' and 'impressions.'

The partnership also introduces innovative advertising avenues, including visual mobile messaging, which offers a subtle yet effective way to connect with listeners and increase underwriting funds. This new approach opens doors to fresh revenue streams for public media stations.

Julie Schuster, General Manager of Classic 107.3, expressed her excitement: "This partnership will allow us to offer our loyal listeners a seamless and enriched experience, ensuring they can enjoy their favorite classical pieces anytime, anywhere. AirKast's technology aligns perfectly with our mission to bring the beauty of classical music to a broader audience."

Rachel Anne Goodman, Board Chair of KSQD, highlighted the community connection: "KSQD broadcasts over three frequencies on FM in the Monterey Bay area. We are excited to add the KSQD AirKast mobile app to listeners' choices to tune in from anywhere, interact with, and even play with contests. As a community radio station, this is one great way to connect people with a common vision and aesthetic."

AirKast's innovative solutions aim to keep radio stations connected with their audience in the digital age. This partnership will enhance listener engagement and expand the reach of Classic 107.3 and KQSD. According to Larry Leung, CEO of AirKast, "Our real-time ability to create and modify campaigns and our exclusive analytics provide granular demographic and psychographic insights, highlighting tangible growth for advertisers and sponsors. We are continually seeking new strategies for public radio to captivate audiences and generate new revenue."