Club Cruise™ Wins Regional 'Best Travel Agency' Award, Highlighting Value of Trust in Travel Industry

Club Cruise™ has been awarded "Best Travel Agency – Best of the Best 2025" by regional newspaper readers, a community-voted honor recognizing the agency's reputation for trusted travel planning and client care. Jef Huber and Amanda Huber accepted the official plaque and golden award on behalf of the Club Cruise™ team during year-end holiday celebrations, marking a proud close to 2025 and reflecting the loyalty of travelers who continue to choose local expertise and accountability.

"An award voted on by the community means everything," said Jef Huber, President of Club Cruise™. "Trust still matters in travel. We're grateful to the clients and neighbors who rely on our team, and we take that responsibility seriously—every trip, every traveler, every time." This recognition comes at a significant moment for the travel industry, where personalized service and reliability have become increasingly valuable amid growing consumer concerns about booking complexities and travel disruptions.

Founded in 1991, Club Cruise™ has served Northern California and nationwide travelers for decades, evolving from early cruise specialists into a full-service travel agency known for hands-on planning, clear guidance, and proactive support from first call through welcome home. The agency supports cruise vacations, tours, and custom itineraries while helping clients reduce stress, avoid common booking pitfalls, and travel with confidence. As CLIA members since 1991, Club Cruise™ has witnessed the cruise industry's dramatic transformation over three decades. CLIA reporting shows the industry has grown from approximately 4+ million passengers in 1991 to 40+ million annually, reflecting cruising's rise into one of the world's most popular vacation categories.

Looking ahead to 2026, Club Cruise™ is continuing to expand its cruise planning platform through the Viking Store by Club Cruise™, led by top Viking specialist Heather Viking, supporting travelers who want streamlined cruise planning and a higher-touch experience—especially beyond the initial booking. The agency will also celebrate its 35th anniversary in 2026, with the team looking forward to another strong year focused on reliability, results, and service worthy of repeat community recognition.

This award highlights an important trend in the travel industry: despite the proliferation of online booking platforms, many travelers still value the expertise, accountability, and personalized service that established local agencies provide. The recognition from community voters suggests that trust-based relationships remain a competitive advantage in an industry where consumers face increasingly complex travel decisions. For travelers, this underscores the importance of working with experienced professionals who can navigate industry changes, provide clear guidance, and offer support throughout the travel experience.