Club Underdog Acquires Stake in Rapidly Growing Soccer Apparel Company Diaza

Club Underdog, a subsidiary of North Sixth Group, has announced an agreement in principle to acquire a significant ownership stake in Diaza, a fast-growing soccer apparel and sportswear company. Founded in 2018 by Colombian professional soccer player Diego Hurtado, Diaza has rapidly become one of the most disruptive brands in the industry. With its signature #DiazaMentality commitment to customer service, family, and quality, Diaza currently outfits over 500 professional, amateur, and semi-professional clubs and youth academies across nearly a dozen countries in the United States, Europe, and South America.

Matt Rizzetta, Founding Partner and Chairman of North Sixth Group, expressed enthusiasm about the acquisition, stating, "We have been impressed with Diaza’s growth under the leadership of Diego, and we share many of the same values as it relates to customer commitment and work ethic. We view this as a highly strategic acquisition which adds differentiation, innovation, and accretive value to our portfolio of professional franchises and sports assets."

Club Underdog has a successful track record in achieving sporting and business results for professional soccer clubs and franchises with rich traditions in strategic locations with high upside potential. The acquisition of Diaza is expected to further enhance this portfolio.

Diego Hurtado, Founder and CEO of Diaza, commented on the acquisition, saying, "We are honored to be joining the Club Underdog family and to be a part of something bigger. I founded this company six years ago with a vision to bring passion, commitment, and relentless focus on the customer, which we felt was lacking from the larger apparel providers in the global soccer landscape. We believe the combination of Diaza’s experience in the apparel category along with Club Underdog’s track record owning and operating successful businesses inside and outside of sports will be a winning combination that will pave the path for the future of how soccer apparel is worn and enjoyed by players and clubs across the world."

Partners in the ownership group include visionary entrepreneur Morgan Harris, media and sports expert Matt Rizzetta, and private equity industry veteran Daniel Hall. Morgan Harris, Founding Partner and CEO of North Sixth Group, noted, "Diego is a rare breed of entrepreneur that has the grit and determination to succeed in business today. This aligns perfectly with the operating principles of Club Underdog and we are honored to have Diaza join us on our common vision to propel the social, commercial, and competitive benefits of soccer forward both in the United States and abroad."

Daniel Hall, partner in Club Underdog, highlighted the synergies of the acquisition, stating, "We see several operational and financial synergies and value creation drivers by integrating Diaza into our Club Underdog platform of professional football assets. By bringing Diaza into Club Underdog, we are able to add diversified revenue streams generated through merchandising offerings as well as bring in-house apparel production capabilities that are unique and differentiated from traditional sports ownership groups."

Representing North Sixth Group on the transaction were Simone Calzolai, Esq. in the European Union, and Dave Barry in the United States. Closing of the transaction is expected to occur within 30 days.

Diaza, launched in 2018, has grown to outfit more than 500 professional clubs and youth academies worldwide. With its #DiazaMentality approach to customer service, Diaza boasts a loyal following of thousands of players, coaches, and clubs who rely on their apparel and sportswear products for world-class quality, personalization, and comfort.

Club Underdog, a multi-club sports entity wholly owned by North Sixth Group, includes historic sports clubs and assets such as Campobasso FC, Dagenham & Redbridge FC, and Brooklyn FC. North Sixth Group made history by achieving back-to-back promotions with Campobasso FC and bringing an expansion football franchise to Brooklyn, with Brooklyn FC set to kick off in the USL Super League and USL Championship in 2024 and 2025 respectively.

View source version on newsdirect.com: https://newsdirect.com/news/club-underdog-powered-by-n6-acquires-interest-in-fast-growing-soccer-apparel-and-sportswear-company-diaza-601997460