Club Underdog Appoints Tom Lyons as Global Chief Marketing Officer to Revitalize Overlooked Teams

Club Underdog, a subsidiary of North Sixth Group, has announced the appointment of Tom Lyons as its new Global Chief Marketing Officer. This strategic move signals the company's commitment to revitalizing overlooked sports teams with passionate local fan bases and improving overall fan experiences.

Lyons brings over two decades of marketing leadership experience to the role, having worked with prominent brands such as Chipotle, New Balance, and PNC Bank. His expertise in emerging media, digital, and social strategies is expected to play a crucial role in building the brands of Club Underdog's teams and attracting sponsors to elevate their reach and impact.

The appointment of Lyons aligns with Club Underdog's global strategy of identifying and investing in teams that may have been overlooked but possess strong local followings. This approach aims to strengthen both on-field performance and fan engagement, offering improved stadium experiences and fostering deeper community connections.

Daniel Hall, CEO of Club Underdog, expressed confidence in Lyons' ability to drive growth and deliver value to stakeholders globally. The organization's portfolio includes Brooklyn Football Club, European football clubs Campobasso FC and Dagenham & Redbridge FC, and football apparel company Diaza.

Lyons' appointment comes at a crucial time for Club Underdog, as it seeks to capitalize on the success of its teams, including Brooklyn FC's women's team, which is currently leading their league. His focus on authentic content marketing and partnering with brands to bring more enthusiasm to the fan base could potentially reshape how sports teams engage with their communities and sponsors.

This development is significant for the sports industry, as it represents a new approach to revitalizing underperforming or overlooked teams. By combining improved on-field talent with enhanced fan experiences and innovative marketing strategies, Club Underdog aims to create a sustainable model for sports team management and community engagement. The success of this approach could have far-reaching implications for how sports franchises are managed and marketed in the future, potentially leading to more investment in overlooked teams and markets.