Coinbase Licenses Mr. Miggles IP to purrLabs for New Creator Fund
TL;DR
purrLabs gains a competitive advantage with Coinbase's approval to establish a Creator Fund using the Mr. Miggles brand.
The Mr. Miggles brand will fund creators and expand its influence globally through the Meme World Order (MWO) alliance.
purrLabs is committed to nurturing innovation and empowering creators through the Mr. Miggles brand, aiming to make a positive impact on the world.
The Mr. Miggles brand, from its success as an NFT campaign to the creation of a tribute meme coin, has captured the hearts of millions.
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In a significant move for Web3 innovation, Coinbase has granted purrLabs, Inc., a Silicon Valley-based Web2/Web3 entertainment company, the rights to establish a new Creator Fund using the Mr. Miggles brand. This development marks a crucial step in bridging the gap between traditional and blockchain-based digital ecosystems.
Mr. Miggles, a character that gained popularity through Coinbase's NFT campaign in July 2024, has evolved from a marketing mascot to a symbol of community-driven innovation in the cryptocurrency space. The character's appeal led to the creation of a meme coin that attracted over 175,000 holders and 90,000 social media followers in just 4.5 months, demonstrating the power of community engagement in the crypto world.
The licensing agreement between Coinbase and purrLabs is set to have far-reaching implications for creators in the Web3 space. Kousuke Tominaga, CEO of purrLabs, emphasized the importance of this collaboration, stating that a portion of Miggles-related revenue will be used to fund builders, artists, musicians, and other creators. This initiative could potentially open up new avenues for creative expression and monetization in the blockchain ecosystem.
PurrLabs' ambitious plans extend beyond the Creator Fund. The company aims to unite iconic meme IPs from both Web2 and Web3 under its "Meme World Order" (MWO) alliance, with plans to showcase at major global events like NFT Japan and NFT Paris in 2025. This strategy could lead to increased cross-pollination between traditional and blockchain-based meme cultures, potentially expanding the reach and influence of Web3 technologies.
Furthermore, purrLabs intends to explore innovative applications for the Mr. Miggles IP, including the development of smart toys and products that integrate digital and physical experiences. This approach aligns with the growing trend of phygital (physical-digital) products in the tech industry and could serve as a model for future IP monetization strategies in the Web3 space.
The licensing of Mr. Miggles to purrLabs represents a significant step in the maturation of Web3 technologies and their integration with mainstream entertainment and consumer products. As the lines between Web2 and Web3 continue to blur, initiatives like this Creator Fund could play a crucial role in fostering innovation and driving adoption of blockchain-based technologies across various sectors.
Curated from BlockchainWire
