Community Financial Institutions Enhance Digital Engagement Through Integrated Push Notification Technology
TL;DR
DeepTarget and Larky's integration gives community financial institutions a competitive edge by delivering personalized offers directly to mobile devices, boosting product adoption and measurable growth.
DeepTarget's AI analytics identify target audiences, while Larky's platform sends contextually relevant push notifications that achieve 7-10 times higher response rates than traditional marketing methods.
This technology strengthens digital relationships between banks and account holders through timely, personalized communication that enhances service and fosters better financial engagement.
Financial institutions can now proactively reach customers even when they're not using banking apps, turning mobile notifications into a meaningful growth channel with AI-driven personalization.
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Community financial institutions now have access to enhanced digital engagement capabilities through a new integration between DeepTarget and Larky. This partnership combines DeepTarget's predictive audience intelligence with Larky's nudge® push notification platform, allowing banks and credit unions to deliver timely, personalized product offers and service updates directly to account holders' mobile devices without requiring them to open their mobile banking apps.
The integration addresses a critical challenge in today's competitive banking landscape: maintaining meaningful connections with customers in an increasingly digital environment. Gregg Hammerman, CEO of Larky, explained that with DeepTarget audiences flowing into the Larky platform, financial institutions can proactively engage with account holders even when they aren't actively using digital banking. This capability transforms insights from DeepTarget into active engagement through timely, personalized messages delivered directly to users' devices.
Larky's nudge® platform enables financial institutions to meet account holders where they are, using relevant push notifications that surface the right message at the right moment. The platform's advanced capabilities allow institutions to send contextually relevant notification campaigns that deliver 7 to 10 times the response rates of traditional marketing. This significant increase in engagement effectiveness represents a major advancement for community financial institutions seeking to optimize their digital marketing efforts.
DeepTarget's AI-driven analytics component identifies which consumers should receive each message based on predictive insights and product needs. This level of personalization turns mobile notifications into a meaningful growth channel for financial institutions. Preetha Pulusani, CEO of DeepTarget, emphasized that in today's competitive landscape, banks and credit unions must find smarter, more proactive ways to connect with their account holders. The integration enables community financial institutions to deliver exceptional, personalized communication that drives engagement, revenue and long-term growth.
The combined solution offers a comprehensive approach to digital engagement. Once a notification is delivered through Larky, DeepTarget's Intelligent Revenue Automation System™ continues the journey with personalized in-app experiences, intelligent campaign sequencing and unified measurement across channels. This seamless integration converts proactive mobile outreach into deeper relationships, higher product usage and optimized digital traffic for financial institutions.
For community financial institutions looking to strengthen their digital engagement strategies, this integration represents a significant opportunity to enhance customer relationships and drive measurable growth. The technology is particularly relevant as financial institutions increasingly compete with larger banks and fintech companies that have invested heavily in digital customer engagement. More information about the platforms is available at https://www.deeptarget.com/ and https://nudge.larky.com.
Curated from 24-7 Press Release
