Complete Packaging Solutions has unveiled a refreshed brand identity and a newly enhanced digital presence, a move the Brookville, Indiana-based manufacturer says reflects its evolution into a full-service provider of turnkey packaging solutions. The relaunch is intended to make the company's complete service portfolio more visible to packaging buyers, engineers, and procurement teams.
The rebrand arrives as packaging customers increasingly look to consolidate suppliers rather than coordinate multiple vendors across design, manufacturing, and logistics. Complete Packaging Solutions covers every phase of the packaging lifecycle, positioning it to serve clients who require integrated, end-to-end support. That structure matters because packaging programs often stall when tooling, production, and fulfillment sit with separate suppliers, each adding lead time and handoff risk.
"This updated brand and website represent where we are as a company and where we are headed," said Jeff Franks, CEO of Complete Packaging Solutions. "We have always placed the customer at the center of everything we do by continuously investing in our manufacturing capabilities and operational excellence."
Among the company's core offerings is thermoformed packaging, a process used across a wide range of industries to produce custom trays, clamshells, blisters, and protective inserts. Complete Packaging Solutions integrates thermoformed packaging with downstream services including assembly, kitting, warehousing, and fulfillment, allowing clients to consolidate their packaging supply chain with a single partner. Custom tooling is also developed in-house, giving the company direct control over lead times and design iteration, a capability it describes as critical for clients managing complex packaging programs.
The redesigned website is structured to reduce friction for those seeking turnkey packaging solutions. Visitors can explore the full-service offering, request quotes, and connect directly with engineering staff through more intuitive navigation. "The new site was built with our partners in mind," said Abigail Knapp, Senior Sales Manager of Complete Packaging Solutions. "Whether someone is exploring custom packaging options for the first time or ready to submit specifications for a quote, the site makes it faster and easier to start a conversation."
The combination of design, manufacturing, and logistics under one operational structure is a defining characteristic of the company's approach to serving its market. The newly launched brand identity and website are intended to make that structure more visible and accessible to the industries and companies the organization works with. Readers seeking more detail can Learn more about Complete Packaging Solutions. The company's leadership team combines 130 years of industry experience across packaging engineering, manufacturing, logistics, and production management.
The announcement is significant for manufacturers and operations leaders weighing how many vendors to manage in their packaging supply chains. In-house tooling can shorten the cycle between design changes and production, while consolidated assembly, kitting, warehousing, and fulfillment can reduce coordination burdens. For an industry where lead times and design iteration often determine whether a product reaches shelves on schedule, the rebrand signals a supplier betting that integrated operations, rather than a broader menu of disconnected services, will win packaging programs.
